According to the Beijing Municipal Administration Center of Parks, 11 municipal parks and the Museum of Chinese Gardens and Landscape Architecture received a total of 830,000 visitors on the third day of the May Day holiday, an increase of 13% compared to the same period last year. It is worth mentioning that during this short holiday, the center also organized cultural and creative markets in various municipal parks, introducing seasonal drinks and cultural and creative products to meet the consumption needs of citizens and tourists.
During the May Day holiday, cultural and creative spaces such as the Pelican Shop in Beijing Zoo, Yanshangzhai in the Summer Palace, Tiantan Shiguang in the Temple of Heaven, and Xiaoying Shop in Yuyuantan Park were popular among visitors. The cultural and creative markets in Xiangshan Park, the National Botanical Garden (North Garden), Jingshan Park, Taoranting Park, and Zizhuyuan Park also attracted many tourists.
For example, the Summer Palace introduced eight food and beverage cultural and creative products, such as self-developed chocolate lollipops and 3D chocolates, and launched new products such as ice lemon tea, as well as three-dimensional notepads and notebooks. Tiantan Shiguang in the Temple of Heaven introduced May Day limited edition drinks. At the Pelican Shop in Beijing Zoo, cultural and creative products such as refrigerator stickers and single zodiac stamps were selling like hotcakes.
In Xiangshan Park, the cultural and creative ice cream, which has always been the top-selling product, was upgraded during this holiday. Based on the second-generation cultural and creative ice cream, the original cotinus coggygria shape was retained, and a new red maple shape was added. The green bean-flavored ice cream was replaced with vanilla-flavored ice cream, making the shape more diverse and the taste fresher, bringing new visual and taste experiences to everyone. In addition, Xiangshan Park also held a special market in the Zhiyuanzhai Courtyard, setting up booths for traditional kite making, face shadow puppets, food and beverage, cultural and creative products, and interactive experience areas such as lacquer fan making, facial painting, and machine dog AI performances, which are currently very popular.
At the "Planting Spring" cultural and creative market on the east side of the Science Popularization Museum in the National Botanical Garden (North Garden), the flowering exploration passport attracted many citizens and tourists. This passport not only contains knowledge about rare and endangered plants such as metasequoia glyptostroboides, orchids, and giant taro, but also introduces plant varieties such as "Pinxia" peach and "Guozhi Xinyan" crabapple independently cultivated by the National Botanical Garden. The most magical thing is that when the patterns inside the passport are exposed to sunlight for a few seconds, these plants will bloom beautiful flowers one after another, like a magical spellbook. It is worth mentioning that the National Botanical Garden has also launched giant taro AR ice cream for the first time. When you open the ice cream box cover and scan the QR code inside with your phone, a three-dimensional giant taro will appear in front of you, allowing everyone to appreciate the charm of this world-class rare and endangered plant through AR technology.
At the cultural and creative coffee shop Shanyouli on the right side of the mountain in Jingshan Park, a popular tourist destination, two series of four kinds of cultural and creative tea drinks and cakes, such as peony fruit tea and peony mousse cake, have been favored by tourists since they were launched. This May Day holiday, Shanyouli also specially launched the spring limited edition flower-shaped drinks, presenting a special beauty for citizens and tourists in late spring and early summer with colorful colors and unique shapes.
