Beijing Launched Various Winter Tourism Itineraries

2018-12-12

On the afternoon of December 6, the Beijing Winter Tourism Products Promotion was held in the New World Beijing Hotel, where the upcoming Beijing Ice and Snow Culture Tourism Festival was introduced to more than 400 tourism enterprises, and a number of winter tourism routes and products with Beijing characteristics were launched.

A total of 15 special tourism products with different themes and 15 self-driving routes for winter in Beijing were launched at the promotion.

The theme of itineraries is distinctive from each other. One can choose to experience Ice and Snow Festival, to nourish body via traditional Chinese medicine, to take a self-driving trip, or to discover the folk custom of imperial city in winter. Besides, one may opt for a red travel, to taste winter delicacy and go shopping, to take on a study tour, to watch arts show, to have a family trip, or experience the Winter Olympics. All in all, this promotion offered more choices for tourists to appreciate a charming Beijing in winter. It was also aimed to boost the Beijing 2022 Winter Olympics and to popularize the ice and snow sports culture.

Additionally, "Charming Beijing and Zhangjiakou, First Look to the Winter Olympics "—a 3-day tour product, with Yanqing county in Beijing and Chongli in Zhangjiakou its tourist destinations,  allows visitors to go to Award Square and ski resorts in Chongli, as to catch a glimpse of the Winter Olympics. In addition, "hot" Beijing—a 2-day tour product, lets visitors celebrate the New Year in Beijing. The old Beijing temple fairs, special hot springs, as well as winter delicacies are all available for tourists to experience the bustling Spring Festival in Beijing.

The theme of Beijing Ice and Snow Culture Tourism Festival is “Passionate Ice and Snow Amazing Beijing”, centering in five major activities, namely, experiencing New Year in Beijing, inheriting classic folklore, watching wonderful ice and snow events, appreciating Beijing cultural exhibition, and tasting Beijing flavor. There are also a New Year countdown; more than 10 special temple fairs; some 100 ice and snow events; more than 100 activities held in museums, parks, libraries during Spring Festival. At the same time, hundreds of companies are jointly to launch promotion activities both online and offline then.

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