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Beijing Municipal Commission of Tourism Development

Basic Information of 2018 Beijing International Tourism Expo

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The 15th Beijing International Tourism Expo shall be grandly held from 15 to 17, June, 2018. Continuing with the missions carried in the past 14 events, the Beijing International Tourism Expo has become one of the famous exhibitions in the world. It is an important communication and transaction platform for the world tourism industry to promote tourism resources and tourism products; improve the development of regional tourism as well as boost travel consumption. Considering China tourism market and consumption habit, BITE initiated B2B+B2C exhibition model, and has held 8 events successfully by this model, which has made the model be developed into extremely high level with unique features. International and domestic tourism agencies and tourism enterprises participate in BITE every year and reap great outcomes to achieve or exceed the expected result.

In addition to the traditional tourism resources, Beijing International Tourism Expo 2018 will increase the travel planning, tourism investment, tourism real estate, characteristic small town, educational tourism, media, cultural tourism, sports tourism, medical healthcare tourism, outdoor travel and RV camping tourism to become a full chain, comprehensive expo.

Highlights of the Beijing International Tourism Expo 2018

● Highlight 1: A three-day expo integrating B2B and B2C

The organizing committee will set up a special discussion area in the exhibition area. A necessary separation between the negotiation area and the exhibition area will be available for free. Exhibitors can negotiate with walk-in customers or on-site buyers in this area without disturbance.

● Highlight 2: Strengthen B2B exchange trading effect.

To satisfy exhibitors’ demands, we have expanded the range of buyers and directionally invited 500 international and domestic buyers so that we can provide better and courteous treatment. Meanwhile, we implement a more stringent plan to invite potential buyers who are professional and will bring more business to the exhibitors.

3000 ordinary buyers will be invited. Also there will be substantial increase in the number of professional visitor. According to statistic, the number of trade visitors has doubled in BITE2017 comparing to BITE2016. It is envisaged that the trade visitors in BITE2018 will reach 12 thousand in number.

● Highlight 3:International and domestic exhibitors more widely involved in B2C during the expo.

International exhibitors as well as domestic exhibitors from other provinces and cities can sell their individual tourism products such as tourist destination tickets, hotel coupon/room with meal/hot spring coupon, discounted air tickets/air tickets with wine products, travel service discount coupons, membership card and etc. They also can cooperate with local agent to sell in their booth. You can achieve brand publicity to nearly 100 thousand Beijing residents.

BITE has become the best cost performance exhibition Expo for tourism destination to promote their brand to China with vast and high quality travelers.

● Highlight 4: The most authoritative forum and seminar for the tourism industry.

It is an annual event for the attendees to review their past performance and look ahead to the future, sharing of experiences and view point to achieve a win-win situation.

Exhibitor Range of BITE 2018

Domestic and international tourist agencies/tourism enterprises, China's local tourism commissions/bureaus, Associations of tourism and related industries, Sightseeing Tourism Destinations, Travel agencies, Featured hospitality companies and enterprises, Scenic spot, Airlines, Automobile and ship rental company, Leisure tourism destination, MICE facilitating agencies , Theme parks, Leisure sport tourism, Smart tourism service providers, Winter tourism destinations/ Winter Olympics suppliers, Cultural tourism projects/Tourism property, Healthcare Tourism, Tourism commodities and tourism related industries, Travel news media and other related tourism enterprises.

BITE 2018 Show Projections

Gross Area (M2) 30,000

Amount of Exhibitors 2,100

Amount of Participating Countries and Regions 87

Amount of Invited buyers 500

Number of Average buyer 3000

Number of Visitors 12,000(Trade) 90,000(Public)

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