People's Daily announced Sunday the launch of its English language news app, marking a key step to advance the integration between traditional media and new media and to better "connect China and the world."

People's Daily President Yang Zhenwu said, "China has never been so close to the center of the world stage. China's development remains a huge opportunity for the world, and cannot be separated from the common developmental aspirations of all countries. A stronger China needs to present itself to the world. The changing world is eager to know more about China. The international community expects China to share its experience, expound on its propositions, propose solutions and contribute its wisdom, which is also an inevitable phase of its development."

Established three years ago, People's Daily's Chinese language app has reached 200 million users, he said. Launching the English language version is a step forward for the People's Daily's international outreach.

Yang added that the People's Daily will also adopt high standards for its English language app and integrate resources to make it a platform which attracts English language users through quality content and multiple functions.

The English language app, aimed at "connecting China and the world," is aimed at creating better storytelling and an international communication platform from an official Chinese media outlet. The English language news app will become a platform for international users to know news, viewpoints, and concepts about China. What's more, the app's "service" section will take on a major role inside the platform, providing a window for overseas users to explore China.