The "Beijing gifts" booth is located in the C-position area of this market — the first floor of the Planning Art Museum in Chaoyang Park. Following the six words "Culture, Elegance, Gift, Wisdom, Emotion, Broadness" as the thread, six carefully crafted immersive themed exhibition areas are created, each step a scene, each scene a charm.
1. "Culture・Tracing the Fragrance of Ink and Books (文・墨香溯源书香好物)" Exhibition Area
Centered on the cultural collection of the Capital Library of China, relying on key products such as the Wanshou Festival series, Book Fragrance series, and Baize IP series, it integrates ancient books in the collection, intangible cultural heritage filigree inlay craftsmanship, and contemporary life aesthetics. The jewelry is exquisite and elegant, the aromatherapy is fresh and subtle, and the cultural and creative products are cute and charming.
Fan slogan: Turn the cultural vein of ancient books into daily good products!
2. "Elegance・Liyuan Dream of National Essence Chinese Style Products (雅・梨园惊梦国粹潮品)" Exhibition Area
Gathering the brilliant Liyuan jewelry series, Chi Xiaoqiu's "The Jewelry Pouch" collectible silk dolls, intangible cultural heritage miniature Peking opera helmets, and opera-themed daily trendy products, combining opera makeup with jewelry craftsmanship, integrating intangible cultural heritage silk doll techniques with opera art, with high-end collectibles and affordable good products side by side.
Fan slogan: National essence Chinese Style products attract young people!
3. "Gift・Great Nation's Atmosphere Chinese Style Ritual Vessels (礼・大国气象国潮礼器)" Exhibition Area
Featuring national banquet porcelain, diplomatic gifts, and collectible cultural and creative products, not only including the Qianli Jiangshan series national porcelain used for state affairs and international summits but also the Friendship Ambassador Panda Bag, and the space resin kit "Longtengteng," the first "Beijing gifts" product to go to space and be housed in a museum, regarded as the highlight of this booth.
Fan slogan: The highlight piece with full aura!
4. "Wisdom・Ingenious Craftsmanship Trendy Play (智・天工开物匠心潮玩)" Exhibition Area
Integrating diverse business formats, including the century-old Longshuncheng Jingzuo hardwood stationery gift box, Lingling intangible cultural heritage pankou series accessories, central axis ancient building mortise and tenon models, and China Science and Technology Museum aerospace and military models.
Fan slogan: Traditional ✖ Modern super eye-catching!
5. "Emotion・Vast Mountains and Rivers Ethnic Handicrafts (情・山河远阔民族手作)" Exhibition Area
Gathering multi-ethnic intangible cultural heritage skills such as Miao embroidery, Zhuang brocade, Qing Xiu, and batik. The Shibadong series double-sided embroidered brooch once appeared as a national gift on the international stage, and the Deep Mountain handmade Chinese zodiac blind boxes are among the first domestic ethnic aesthetic handmade blind boxes.
Fan slogan: Intangible heritage blind boxes waiting for you to open!
6. "Broadness・Cultural Context and Diverse Cultural Relics (博・文脉万象文博臻品)" Exhibition Area
Focusing on Beijing's cultural relic resources, showcasing cultural and creative treasures from the museum system, achieving the lifestyle transformation of cultural relic IP.
Fan slogan: Pack up the museum and take it home!
