After the conclusion of the 2022 Beijing Winter Olympics, the "Tu Dwen Dwen", "Long Dwen Dwen", and "She Dwen Dwen" were unveiled one after another. As a successful example of integrating Olympic cultural heritage and Chinese zodiac culture, this series of products combines Olympic, sports, and cultural elements, making the image of "Bing Dwen Dwen" deeply rooted in people's hearts and serving as a link connecting Olympic culture with people's daily lives.

At the press conference, Lin Cunzhen, the image designer of "Ma Dwen Dwen", elaborated on its design and cultural concept. In traditional Chinese culture, the horse is a symbol of loyalty and bravery, conveying auspiciousness and the spirit of perseverance. "Ma Dwen Dwen" combines the image of "Bing Dwen Dwen" with the culture of the "Twelve Chinese Zodiac Signs" in a brand-new artistic form.

Unlike previous versions, this year's "Ma Dwen Dwen" features figurines in six designs, comprising four regular editions and two limited-edition designs. Different colors endow them with different implications, and each edition corresponds to a unique auspicious wish.

To present the image of "Ma Dwen Dwen" in a more multi-dimensional and rich way, a wide variety of authorized products are launched this year, covering nearly 100 types, including plush toys, ornaments, badges, fridge magnets, ceramics, keychains, postcards, precious metals, and throw pillows.

The products have been officially on sale in stores across China.