This summer vacation, the shared spaces of the three major cultural facilities in Beijing Urban Sub-center will be transformed into a "cultural gravity field". Hosted by Capital Culture & Technology Group and Beijing Investment Group, and organized by Beijing Publication Distribution Group, Beijing Investment Operation Co., Ltd., and Beijing Yanbo Culture, the "Luxia Charm of Shang · Encountering Good Things" series markets will open lively every weekend (10:00-20:00) from July 5 to August 31.
This market is an important measure by Capital Culture & Technology Group to implement the deployment of the Publicity Department of the Municipal Party Committee on the integration of culture, tourism, commerce and sports. It aims to enrich the summer cultural life of citizens in the capital and boost cultural consumption in the urban sub-center. With the core concept of "culture + creativity + life", the market closely links with the "This is the Shang" exhibition, and carefully creates new scenarios of integrated consumption of culture, tourism, commerce and sports around five characteristic themes, bringing citizens and tourists a one-stop new cultural leisure experience.
Highlights in Advance – The Top Choice for Summer Cultural Leisure
In-depth linkage with the "This is the Shang" exhibition: It gathers high-quality cultural and creative products from top domestic and foreign museums, libraries and popular IPs, sets up creative scenarios and exhibition areas around the cultural heritage of Beijing's central axis, and starts a creative adventure across time and space. Selected historical and cultural books such as Shang Dynasty are provided to offer citizens and tourists a three-dimensional immersive experience of "exhibition viewing + reading + market". A study tour specially designed for teenagers is available, with expert-guided tours, cultural lectures, and intangible cultural heritage handicraft experiences at the market, allowing them to feel the charm of culture while having fun.
Five themes take turns: From the ingenuity inheritance of traditional intangible cultural heritage to the fashion charm of trendy products, from the rural flavor of characteristic agricultural products to the vitality and passion of sports and fitness, from the temptation of delicious food to the nourishment of spiritual food, the five themed markets fully meet the diverse cultural needs of tourists from all walks of life.
Innovative attempt to regularize cultural markets: Various cultural activities such as exhibitions and performances in the three major cultural facilities will drive the gathering of core customer groups for cultural consumption in Beijing and surrounding areas, young customer groups and local customer groups. From July 5 to August 31, regular markets will be held for 9 consecutive weekends (every Saturday and Sunday), which is the first time to create a continuous cultural consumption feast in the public spaces of the three major cultural facilities.
Promotion of people-benefiting services: Tongzhou District Bureau of Commerce plans to launch the "Surprise Ticket Stub" consumption activity, with catering coupons of "10 yuan off for every 50 yuan spent" and commodity coupons of "20 yuan off for every 80 yuan spent", which can be used at the market. Citizens can receive them through designated payment platform apps or mini-programs. On-site books can also use consumption coupons on top of the existing discounts offered by merchants.
Cultural and Museum Creative Market – A Boundless Cultural Feast
The market will select and launch a characteristic cultural and museum creative section. While appreciating the thousand-year legend of "This is the Shang", cultural and creative products such as the elegant playthings of the Forbidden City with royal charm, and the "Jinbang Timin" (topping the imperial examination list) series from the Confucian Temple and Imperial College Museum will meet citizens and tourists here. The prayer series fridge magnets of the Hall of Prayer for Good Harvests in Temple of Heaven, exquisite items from the Summer Palace, and intangible cultural heritage colored glaze cultural and creative products with distinctive Beijing characteristics will also make wonderful appearances, allowing citizens and tourists to take "memories of the capital" home.
The market will also gather unique creations from treasures of Chinese civilization such as Hebei Museum, Shaanxi History Museum, Sanxingdui, Yin Ruins Museum, Dunhuang Research Academy, and Potala Palace, and introduce selected international products from world top institutions such as the Metropolitan Museum of Art, the British Museum, and the Louvre Museum. At the same time, well-known original brands such as Seven Seas Studio, Treasure in the House, The Knots, and Bowu Hanzi will also showcase the stunning integration of tradition and fashion. A rich and unique feast of historical and cultural creativity is waiting for citizens and tourists to encounter.
Five Themed Markets – Wonderful Every Weekend
"Luxia Legacy" Traditional Culture Market: Gathers handcrafted products of various brands such as filigree inlay and kingfisher feather inlay. Intangible cultural heritage craftsmen will perform on-site, taking citizens through time to feel the unique charm of traditional handicraft culture.
"Luxia Craftsmanship" Handmade Cultural and Creative Market: Collects traditional handicrafts, plant-based handiworks, ceramic products, animal and plant specimens, scented candles and other original accessories, inspiring citizens' pursuit of a better life.
"Luxia Abundance" Characteristic Agricultural Products Market: Gathers characteristic agricultural products from various regions such as Daxing watermelons, Pinggu peaches, Tongzhou grapes, and Changping strawberries, creating a "harvest season" on the tip of the tongue.
"Luxia Fun" Fun and Trendy Market: A collection of trendy artworks, meeting the trendy cultural needs of Generation Z and leading new fashion trends.
"Luxia Dynamism" Sports and Fitness Market: Gathers many sports brands and fitness institutions, igniting summer dopamine. The themed markets are renewed every weekend, meeting the diverse needs of all age groups.
New Study Experience – Knowledge Empowers Growth
This market activity pays special attention to teenagers' cultural experience. Beijing Publication Distribution Group, affiliated to Capital Culture & Technology Group, will organize study camps to enter the market, turning the market into a "walking cultural classroom" and customizing study tours for teenagers. Children can visit museums and libraries with experts, wander through various exhibition areas of the market, listen to cultural lectures, communicate face-to-face with renowned scholars and cultural experts, and experience intangible cultural heritage handicrafts with their own hands, feeling the charm of culture while having fun and gaining both knowledge and practical experience.
Innovative Operation Model – Creating High-Quality Services
This market is the first attempt to create regular and continuous cultural consumption activities in the public spaces of the three major cultural facilities in the urban sub-center. Held for 9 consecutive weekends, it aims to build a new landmark of cultural consumption with lasting appeal. The market will strongly link with the three major cultural facilities, driving mutual customer flow and forming a virtuous cycle of "exhibition viewing, performance watching + market shopping and consumption", jointly prospering the cultural consumption ecosystem of the sub-center.
Meanwhile, to ensure that citizens and tourists can fully enjoy the fun of cultural consumption, Beijing Investment Group has made great efforts in service quality. Considering the hot and rainy weather in summer, high requirements have been put forward for venues and hardware. For example, the exhibition tents adopt a 5X10 tent structure with air conditioning installed inside to cope with high temperatures and rainy weather. Sufficient internal lighting equipment ensures the operating environment for evening sessions. The catering area will provide enough sunshades, ensuring a high-quality experience for tourists.
This summer, bid farewell to boredom and come to the sub-center cultural market to feel the infinite possibilities of "culture +". Whether you are a literary youth, a trendy enthusiast, or a family with kids, you can find your own "colorful cultural world" here. Starting from July 5, every weekend, we'll be here waiting for you!
