Do you still secretly cherish that most innocent version of yourself? A love for toys is never exclusive to children—it is rather a fragment quietly lost along the long journey of life. Pick it up, and time will quietly turn back, bringing back that most authentic self.

This summer, come to Beijing POP TOY SHOW and let us fully indulge your playful spirit! With "two-city check-in" leading the fun, upgraded interactions, and more entertainment elements, we join hands with over a hundred IPs to create an immersive exhibition experience—waiting for you to have a blast all summer long!

Date: August 01 - August 03, 2025

Venue: China National Convention Center (CNCC)