What happens when the historical heritage of an ancient capital meets the convenience of modern cultural and tourism experiences? From May 8 to 10, 2025, the China Pavilion at the Osaka Expo in Japan will host a vibrant cultural and tourism celebration—the "Hello, Beijing" promotion event. This warm invitation will showcase Beijing's profound historical and cultural heritage and, through innovative policies such as the "integration of two cards", open up a seamless "Oriental Tour" for global tourists.
The highlight of the "Hello, Beijing" promotion event is the "integration of communication and bank cards" inbound tourism product, which will be prominently launched by the Beijing Municipal Culture and Tourism Bureau. This globally premiered innovative product will bring a revolutionary upgrade to the travel experience. International tourists can simply use one card to enjoy high-speed internet and convenient payment services in a smooth all-in-one experience, bidding farewell to cumbersome procedures. It not only demonstrates the intelligent service level of Beijing as the "Dual Olympic City" but also will propel Beijing to become an extremely attractive travel destination for global tourists.
The promotion event venue also holds surprises. The Beijing Municipal Culture and Tourism Bureau will join hands with more than 40 cultural and tourism enterprises in China and Japan to unveil Beijing's cross-border cultural and tourism routes. Beijing's Changping District Culture and Tourism Bureau will make a dazzling appearance with world cultural heritages such as the Ming Tombs and the Juyongguan Great Wall, as well as characteristic cultural and tourism projects that blend history and modernity. Airlines and travel agencies will be promoting air routes and inbound tourism products, bringing a rich and diverse range of travel packages to the Japanese public. From immersive city adventures to historical site explorations and unique folk customs, there is something for everyone.
The lottery segment will also give away the "Beijing Lucky Fish" super package, with free air tickets and Beijing inbound tourism grand prizes taking turns to appear, waiting for the lucky guests to unlock this fortune from Beijing.
In addition, the promotion event will bring the ancient capital's rich heritage and modern allure to life through a variety of segments, including artistic performances, the "Hello, Beijing" photography exhibition, and interactive experiences with intangible cultural heritage. It will allow the world to experience the unique charm of tradition and modernity coming together.
The "Hello, Beijing" promotion event is not only a cultural and tourism celebration but also a bridge for China-Japan cultural exchange. It conveys the vibrant spirit and hospitality of Beijing, reaching across mountains and seas to showcase the ancient capital's unique charm and openness. It invites global travelers to experience the beauty of Beijing through its historic hutongs, majestic palaces, and bustling streets, and to savor the allure of Chinese culture.