"Light and Shadow Art Consumption Community"

Beijing Wukesong Wanda Plaza empowers the May Day Golden Week with the residual heat of the film festival, launching the heavyweight "Light and Shadow Art Consumption Community" plan. Leveraging the industry influence of Yaolai Jackie Chan Cinema under the official exhibition unit of the film festival, in collaboration with over 30 brands in the venue, through the innovative model of "value fission of movie ticket stubs," constructing a three-dimensional ecosystem of "International Film Festival IP + Consumption Scene + Technology Art," further activating the vitality of the Jingxi business district.

Feast of Light and Shadow

Empowered by the genes of international film festivals, create a hall-level movie-watching experience

Yaolai Jackie Chan Cinema, as the "Most Popular Exhibition Cinema of the Beijing International Film Festival" for three consecutive years, has added an exclusive official derivative product sales area of the Beijing Film Festival this year, achieving a two-way breakthrough between commercial cinemas and art film exhibitions. From May 1st to 5th, the "Film Festival Same Rights" are launched: members watching movies can enjoy triple points that can be exchanged for scarce resources such as signed posters of the lead actress in "The Dumpling Queen" and film festival peripheral gift boxes, constructing a closed loop of "artistic value - consumption points - emotional collection."

The cinema strongly launches six new domestic and foreign films such as "Thunder Assault Team" and "The Dumpling Queen" during the "May Day" holiday, covering diverse genres such as action, drama, and comedy, combined with the cinema's own hardware strength, boasting one of the highest configurations of over 500 Dolby cinemas nationwide. Together with the upgrade of exclusive benefits for mall members, creating a linked online and offline movie-watching experience. From May 1st to 5th, members can enjoy triple points with their movie tickets, which can be directly exchanged for dining vouchers, art experience classes, and other benefits, forming a closed loop ecosystem of "watching movies - points - consumption."

Taste Bud Carnival

Cross-border collaboration of over 30 dining brands, ticket stubs transform into "consumption golden keys"

Consumers can enjoy discounts starting from 8.8% off on the entire menu with their movie ticket stubs.

Art and Technology Coexistence

Immersive Experience Matrix, technology + new landmark

With the endorsement of hardcore experience, the CMG World Robot Skills Competition and Dreamers Conference on May 1st and 2nd allow consumers to experience the beauty of technology in "future labor" while watching movies.

Data Empowerment

Creating a "Beijing Sample" of Consumer Upgrading

As the core landmark of "cultural consumption" in Haidian, Beijing Wukesong Wanda Plaza uses the Beijing International Film Festival as its content engine. Through the data center, it connects cultural IP, consumption scenes, and technology art, creating a new business species of "participation in viewing, curation in consumption, and dissemination in experience." With the "May Day" event as a pivot point, through the innovative model of "movie IP flow, experiential scene, and digital retention," it redefines the value of commercial space. Its strategic integration of cultural experience and consumer upgrading not only creates multiple memory points for consumers but also injects new energy into the construction of Beijing as an international consumer center city. At the same time, the brand aggregation effect is highlighted, with more than 20 first stores/flagship stores participating, covering multiple formats such as catering, art, and technology, strengthening the integration positioning of "culture, commerce, tourism, and sports." Through mini-program points accumulation, high-value member data is accumulated to support precision marketing, presenting digital operation and brand value enhancement. Using movies as a link to connect multiple formats, it strengthens the "1+N" consumption ecosystem, providing a "Beijing paradigm" for the transformation of commercial spaces nationwide.