The charm of intangible cultural heritage lies not only in its exquisite craftsmanship and unique artistic value, but also in its ability to transcend the boundaries of time and space, passed down through generations. Today, let's experience the ultimate Eastern aesthetics and appreciate the brilliance of intangible cultural heritage.

PART 01 Changxindian Chinese Style Fashion District

Beijing Changxindian Chinese Style Performing Arts Life Festival

The event relies on the intact urban spatial form and unique historical and cultural heritage of Changxindian to innovatively construct a "culture + consumption" compound scene. Through various forms such as national show stages, country style performances, and intangible cultural heritage exhibitions, it creates a characteristic experience of "first release economy." At the scene, you can not only see the inheritance of the millennium ancient town's culture, but also experience the contemporary expression of Chinese style fashion, forming an innovative platform for the deep integration of national cultural display and consumption upgrade.

Date: April 30th to May 5th

Venue: Changxindian Chinese Style Fashion District

PART 02 Beijing World Park

"Intangible Heritage Without Boundaries, Coexistence of Civilizations" The 2nd International Intangible Heritage Arts Festival

This festival includes art performances, master classes, parent-child interactions, and other exciting programs, featuring heavyweight programs such as intangible heritage iron flower making, fireworks watching together, global song and dance gathering, underwater squad, and cute pet paradise to illuminate the park's characteristics.

Time: May 1st to May 5th

Venue: Beijing World Park

PART 03 Beijing Fenghuangling Scenic Area

Fenghuangling Intangible Heritage Garden Party

This intangible heritage garden party includes sections such as intangible heritage performances and folk literary storytelling, intangible heritage creative market, intangible heritage courtyard, and Haidian Intangible Heritage AIGC experience warehouse, organized around the themes of inclusiveness, refinement, novelty, and trendiness, exploring new models of intangible heritage inheritance.

Date: May 1st to May 4th

Event Location: Beijing Fenghuangling Scenic Area

PART 04 Beijing Pinggu Wanda Plaza

2025 Pinggu Cultural Center Intangible Cultural Heritage Exhibition and Sales Event

During this year's May Day holiday, it is expected to hold two events, one at the famous commercial area "Wanda Plaza" in Pinggu, and the other at a traditional market. The Pinggu Cultural Center will combine intangible cultural heritage with festive activities, not only revitalizing traditional culture but also boosting rural tourism. It will continue to explore the "intangible cultural heritage + tourism + study tour" model, making intangible cultural heritage a "golden business card" for promoting rural revitalization.

Date: May 4th

Event Location: Beijing Pinggu Wanda Plaza

PART 05 Beijing Arts and Crafts Museum

"4th China Good Craft Exhibition" + Intangible Cultural Heritage Handicraft Experience Activities

The "4th China Good Craft Exhibition" will continue to adhere to the selection criteria of "good craftsmanship" based on "beautiful materials, skilled craftsmanship, elegant design, and contemporary relevance," maintaining the unity of ideology and academia. It aims to achieve the great rejuvenation of the Chinese nation and create a better life for the people, with the promotion of the Chinese spirit as its soul, and strengthen the academic and discourse systems of handicraft criticism in the new era. There will also be fun intangible cultural heritage handicraft experiences for you to appreciate the unique charm of traditional handicrafts.

Deadline: May 18th

Venue: Beijing Arts and Crafts Museum

PART 06 Beijing Enamel Factory

Jingfa Enamel "May Day" Joyful Week

In order to fully leverage the positive role of time-honored Chinese brands in promoting consumption comprehensively and promoting excellent traditional Chinese culture, better meeting the increasing needs of the people for a better life, and promoting the economic development of enterprises, attracting consumer attention, conveying the core values of the brand, and enhancing the brand's influence.

Date: April 29th - May 5th

Venue: Floors 1 to 3 of Beijing Enamel Factory

PART 07 Shunyi Cultural Center

Intangible Cultural Heritage Projects During May Day

Interactive Display Teaching Cultural Activities

To create a good festive atmosphere, during the May Day in 2025, Shunyi District Cultural Center will hold interactive teaching, display, and sales of intangible cultural heritage projects, allowing everyone to fully understand the related knowledge of Shunyi District's intangible cultural heritage, expand the social influence of intangible cultural heritage, and enhance the inheritance and dissemination efforts of intangible cultural heritage.

Time: May 1st to May 2nd, 9:30-11:30 AM, 2:00-4:30 PM

Venue: Shunyi District Cultural Center

PART 08 Beijing Huairou Intangible Cultural Heritage Promotion and Display Base

Hands-on Intangible Cultural Heritage, Enjoy Sports Gathering

The activities include intangible cultural heritage experience area, sports game area, snack food area, and entertainment facilities area.

Time: May 1st to May 5th

Venue: Beijing Huairou Intangible Cultural Heritage Promotion and Display Base

PART 09 Beijing Erguotou Liquor Museum

Beijing Erguotou Traditional Liquor Brewing Techniques Theme Exhibition

Located in Beijing's "International Meeting Capital" Huairou Erguotou Liquor Museum, the first museum created by Hongxing with the national intangible cultural heritage - Beijing Erguotou Liquor traditional brewing techniques as the theme, integrating appreciation, experience, and inheritance, is an important platform for showcasing Erguotou culture.

Venue: Beijing Erguotou Liquor Museum

PART 10 Chaoyang Fragrance Cultural Learning Institute

Beginning of Summer Tea Party

During the event, professional tea artists will lead everyone to taste a variety of seasonal teas, systematically explain the characteristics and origins of the six major tea categories; through on-site brewing demonstrations, impart practical skills such as tea selection, temperature control, and water pouring in a simple and easy-to-understand manner, allowing each participant to appreciate the unique charm of Chinese tea culture in the fragrance of tea and enjoy the pleasure of tea tasting.

Time: May 5th, 14:00-16:00

Venue: Chaoyang Fragrance Cultural Learning Institute, Beijing

PART 11 Chaoyang Calligraphy and Painting Art Learning Institute

Start of Summer Colored Fan

This event invites professional art teachers to guide participants in experiencing the unique charm of creating watercolor fan faces by hand. The event is based on the twenty-four solar terms, revitalizing traditional art through modern art education methods. Each participant will not only receive one-on-one guidance from the instructor but also take home an exclusive fan carrying the charm of the solar terms.

Time: May 5th, 15:00-16:30

Venue: Chaoyang Calligraphy and Painting Art Learning Institute

PART 12 Wangfujing Gongmei Building

Wangfujing Gongmei Fan Art Fashion Festival

The event is based on intangible cultural heritage fan art, integrating the craftsmanship of fan art from the north and south, national aestheticism, and modern commercial scenes, creating a new immersive intangible heritage consumption experience during the May Day holiday.

Time: Until May 20th

Venue: Gongmei Building

PART 13 Hongqiao Market

Hongqiao Cultural Tour

During the May Day holiday, Hongqiao Market will hold the Hongqiao Cultural Tour activity, which is based on the unique historical and cultural heritage of Hongqiao Market. Visitors will explore the historical changes, cultural heritage, pearl diplomacy stories, etc., of Hongqiao Market in depth. Through visiting Hongqiao Market, experiencing intangible cultural heritage, and other study experiences, the history of Hongqiao, pearl culture, intangible heritage, and other elements will be deeply explored, providing visitors and consumers with an immersive cultural consumption experience through diverse content.

Time: During the May Day holiday

Venue: Hongqiao Market

PART 14 Hongqiao Market

Guantan Cultural Lecture Hall

During the May Day holiday, Hongqiao Market held a cultural lecture hall, inviting experts on the Beijing Central Axis, folk scholars, to share regional cultural characteristics such as the central axis, intangible cultural heritage, and folk customs, deeply exploring and inheriting the excellent traditional Chinese culture, providing a platform for citizens to understand and experience traditional culture, and promoting the inheritance and development of traditional culture.

Date: May 3rd (tentative)

Venue: Hongqiao Market

PART 15 Tomacado WF CENTRAL Store

Intangible Cultural Heritage Art Exhibition

The exhibition uses Guizhou intangible cultural heritage as a medium, allowing Guizhou embroidery (Miao embroidery, horse-tail embroidery) to engage in dialogue with Beijing embroidery, showcasing the beauty of craftsmanship in the space of flowers and flavors.

Date: Until August 31st

Venue: Tomacado (WF CENTRAL flagship store)

PART 16 Fengtai District Intangible Cultural Heritage Display Experience Center, Comprehensive Cultural Center of District Streets, and Community Villages

Intangible Cultural Heritage in the 24 Solar Terms - Beginning of Summer

The 24 Solar Terms are the wisdom of Chinese agricultural civilization. The Beginning of Summer solar term plans to hold the "Craftsmanship of Beginning of Summer, Intangible Cultural Heritage Cooling" activity (main venue + sub-venue), on-site making of herbal medicine sachets, paired with health knowledge lectures, while also conducting straw weaving and flower bouquet experiences, as well as a tea tasting activity themed around Liu'an melon slices.

Date: May 5th (Beginning of Summer), 9th, 10th

Venue: Fengtai District Intangible Cultural Heritage Display and Experience Center, district comprehensive cultural center, and community villages.

PART 17 Chinese Famous Jujube Garden

2025 Beigong Windmill Garden Party

On 2025 Beigong Windmill Garden Party, there are 350,000 various colored windmills covering over 50 acres of the activity park, with over 10 photo spots, more than 30 booths gathered, activities covering folk customs, dining, handicrafts, entertainment, and many other projects. Especially invited windmill intangible cultural heritage inheritors to make traditional Beijing windmills on-site, leading visitors to experience the charm of excellent Chinese traditional culture.

Time: Until May 6th

Venue: Chinese Famous Jujube Garden