On March 22, the 2025 China Fun Cultural Festival at Beijing Happy Valley officially kicked off. This China Fun Cultural Festival will last until May 25, with a 65-day activity period featuring blue and white porcelain as the main theme. Together with Chinese Style martial arts, fantasy dimensions, and other trendy styles, a new force of Chinese Style is created, allowing cultural genes to rejuvenate in a contemporary context, bringing immersive and adventurous Chinese Style experiences to a wide range of visitors!

Porcelain Charm Shows a New Look! Deciphering the "Code" of Oriental Aesthetics.

Shaping travel with culture, and highlighting culture through travel, promoting the integration of intangible cultural heritage and tourism in a broader scope, deeper level, and higher standard is becoming a key focus for the high-quality development of the cultural industry and the development of new productive forces. As a theme park for national independent innovation, Beijing Happy Valley is taking practical actions to build a distinctively featured "Beijing model" that integrates intangible cultural heritage and tourism.

This year's China Fun Cultural Festival takes the Chinese traditional cultural treasure - blue and white porcelain as the festival's foundation and soul coordinates, meticulously creating a large-scale blue and white themed stage show, upgrading the "Dreamy Blue and White Grand Parade," "Tide·China," and other blue and white performances, injecting trendy audio-visual language into the millennium-old porcelain charm, achieving a breakthrough dialogue between traditional culture and modern art!

To promote the modern inheritance and innovative development of intangible cultural heritage, the 2025 China Fun Cultural Festival, hosted by Beijing Happy Valley, has invited the Jingdezhen Municipal Bureau of Culture, Radio, Television, and Tourism as the organizer. On the opening day of March 22, Sun Lixin, the fourth-generation inheritor of intangible cultural heritage from Jingdezhen's Sungong Kiln, will paint on-site using porcelain as a medium to showcase the charm of intangible cultural heritage. In addition, the Jingdezhen Porcelain Orchestra, which performed in the "2025 Intangible Cultural Heritage Gala" (Jiangxi Edition) on CCTV-1, will also make a surprise appearance, playing the ethereal sound of porcelain instruments, showcasing the perfect integration of Jingdezhen porcelain music and national-level intangible cultural heritage projects!

Breaking the "Dimensional Wall"! Opening up new expressions empowered by IP.

During the China Fun Cultural Festival, Beijing Happy Valley will collaborate with two well-known IPs, "Calabash Brothers" and "King of Glory," to create an immersive second-dimensional trendy experience. The Dessert Kingdom area transforms into the "Calabash Empire," where the Calabash Brothers and the Snake Demon NPC engage in various activities, evoking childhood memories. The classic scene of "Chang'an at Night" from "King of Glory" is recreated to build a fantasy dimension world, with many hero cosplayers interacting on-site, breaking the "Dimensional Wall," and making on-site "stamp collecting" a reality!

Everyone is the protagonist! Creating an immersive "ceiling" experience.

"Making tourists the protagonists" is the new proposition of Beijing Happy Valley as the city's IP entertainment main venue. In order to provide a richer and more immersive entertainment experience for the vast number of tourists, Beijing Happy Valley accurately focuses on the psychology of young audiences who are enthusiastic about "unboxing" and "making money", and carefully designs two major gameplay modes, "Blue and White Mystery Bureau" and "Silver Ticket Jianghu". Visitors can unlock hidden tasks in the "Blue and White Mystery Bureau", from Glory Gold to the strongest King, unbox "fighting monsters" to collect chapters and get Buff, it's all about the excitement! As the heroes rise again, earning silver tickets is imminent. When the tavern landlady, female bandits, young beggars, and officials and other various NPCs gather in the hero town, the "Silver Ticket Jianghu" is now open for a limited time, and the protagonist's legend is defined by you!

With blue and white as the base, embracing Chinese Style. The 2025 China Fun Cultural Festival invites you to join this spring's trendy feast!