There are less than ten days left until the New Year of 2025. Three large shopping malls in Beijing opened last week, and nearby friends have a new shopping landmark to visit. Start the new year with a new atmosphere and go shopping here during the New Year's Day holiday.

New shopping mall

Haidian Joy City

On December 21st, the fourth Joy City in Beijing - Haidian Joy City opened. As the largest commercial complex in the northern area of Haidian with the most abundant business formats and complete supporting facilities, Haidian Joy City is positioned as a "mountain lifestyle and trend destination". It has introduced more than 280 brands and many first stores, making it one of the most anticipated shopping centers in the northern area of Haidian this year.

From December 21st, 2024 to September 8th, 2025, the British Library World Pixel Beijing Exhibition will be held on the 5th floor of Haidian Joy City. With a real-life area of 1400 square meters, exclusive IP authorization, and covering five exhibition areas including exploration, literature, children's literature, music, and science, visitors can explore 2,000 years of human civilization history in one stop.

In terms of dining, Haidian Joy City has gathered exclusive flagship restaurants such as McDonald's Haidian's first LUNA-themed store, the first customized store of the Palace Museum by Haidilao, the first store of Dayali in Beijing shopping malls, the first store of Hewei Chuan in Beijing, and the upgraded 4.0 image store of Weimiaoshundefang Kitchen. It also has unique and characteristic restaurants such as Li Hua self-service barbecue, Mingdong Auntie, and Lanxi Xiaoguan, bringing a feast for consumers' taste buds.

The overall design of Haidian Joy City combines traditional culture with fashion trends, creating six commercial spaces with the most distinctive features: Mu Zha Liuyun, Qi Shan Cui Yin, Ping Lan Yi Cui, Yan Xiao Yi Jing, Bing Pu Qiong Lan, and Qiong Ding Xing He.

Using the design technique of "bringing the wild into the room", natural ecology and cultural charm are integrated into commercial spaces.

Address: Daniu Fang Er Xiang, Haidian Self-driving transportation information

Public transportation

Shuttle bus

Yizhuang Longyuecheng

On December 20th, the one-stop micro-vacation experiential shopping center, Longyuecheng, officially opened. Currently, Longyuecheng has introduced more than 130 brands, with a high proportion of brands that have entered Yizhuang for the first time. It not only has a rich variety of dining brands but also introduces diverse social scenes, providing consumers with an open and relaxed micro-vacation experience.

The first Quirky Ocean Happy City in the city to settle in a shopping center covers an area of nearly 10,000 square meters, with over 300 species of marine life. It has touch-screen fish tanks such as an underwater tunnel, a sea lion performance base, a mermaid performance, and a jellyfish hall, allowing visitors to easily learn about detailed information on marine animals.

The first Yuanmaoxiang Cultural and Art Museum in Yizhuang with an area of 3000 square meters has laid out ten main theme areas such as high-end wooden furniture areas such as jinsinan and Hainan huanghuali, Hetian jade area, agarwood area, and Tangka Buddha area, resembling a museum.

Joy Cube Sports Museum is the first store in the south-east part of Beijing, with sports and expansion as its main theme. It has a more than ten-meter-high aerial zipline and devil slide, which can provide entertainment for families with children of all ages. As a "pet-friendly mall," Longyuecheng has specially designed a "pet playground" of about 500 square meters in the outdoor space, as well as exclusive supporting facilities such as pet strollers, to enhance the browsing experience of pet-loving consumers and create a new urban weekend resort with pets.

From the opening day, the Capybara Little Yellow Weasel IP pop-up store will be located in the atrium on the first floor of Longyuecheng. Come and play with the cute Capybara!

Address: No. 38, Kechuang 5 Jie (St), Economic and Technological Development Zone

Bus: Take Bus 523/Special 182 and get off at Jinghai Second Road Station

Parking: 1,000 parking spaces, with the entrance and exit of the parking lot on Jinghai 2 Lu (Rd)

Pinggu Wanda Plaza

On December 22, Pinggu Wanda Plaza opened as the largest shopping center in Pinggu. The total construction area of Pinggu Wanda Plaza is 151,200 square meters, with 142 top brands introduced, including 23 first stores in Beijing, 94 first stores in Pinggu, 12 brand concept stores, and 13 brand flagship stores.

Wanda Cinema in the plaza has a total of 7 screening rooms, providing 989 seats. Among them, the largest screening room is equipped with a China Film VLED screen, which is the first 16-meter screen in North China. It uses the most advanced film projection equipment in China and can accommodate 299 people to watch movies at the same time. This screen not only has clear picture quality but also achieves naked-eye 3D effects, making the audience feel like they are in the scene.

In terms of food, Pinggu Wanda Plaza has created the most comprehensive food "museum" in Pinggu District, introducing eight popular catering brands including Xiaocaiyuan, Fengmao Kaochuan, and Shadanbiao. It also introduces characteristic Chinese catering brands such as Laobian Dumplings, Laomanzu Spring Pancakes, and Lanxiangzi, classified according to taste and cuisine, as well as exotic catering brands such as Xi Ta Lao Tai Tai, Xi Shier Street, and Big Pizza.

In terms of architectural design, Pinggu Wanda Plaza has created a 1800-square-meter indoor two-story technology dome to create an open and bright shopping environment for customers, while also creating unique scenes, from naked-eye giant screens to sunny lawns to artistic fountains and smoke and cloud valleys. The eight landscape nodes are arranged in a scattered and orderly manner, adding a strong cultural atmosphere and unique shopping experience to the mall.

From December 22, Pinggu Wanda Plaza will host two major art exhibitions: Xian and PULA's "Journey of Light" IP Art Exhibition and the "Ways to Unknown" Beijing Fashion Week International Image Exhibition.

From December 22 to 25, at 18:30, 20:00, and 21:30 each day, the outdoor city park and aurora night will shine in Pinggu.

From December 22 to 24, the five grand parade matrices will come to the outdoor stage (Gate 1) and indoor stage in a fantastic way.

Address: No.14 Gu Feng Donglu (Rd), Pinggu (Northwest corner of TV Tower)

Transportation:

Self-driving: Navigate to "Pinggu Wanda Plaza". The entrance to the underground parking lot is located next to Gu Feng Dong Road on the west side of Wanda Plaza, with 671 parking spaces; the above-ground parking lot is located on the north side of the plaza, with 185 parking spaces.

Public transportation: Take bus routes Ping 18, Ping 14, and Ping 15 to Pinggu Wanda Plaza.

Offline flagship store

Haidian Gift

On December 3rd, the offline flagship store of "Haidian Gift" - Sanshan Wuyuan Cultural and Art Center store opened its doors to customers.

Double spiral combination badge, Yuanmingyuan AR refrigerator sticker, collection of rare treasures refrigerator sticker, Zhongguancun International Innovation Center ornament, skyline plug, flower butterfly fragrance aromatherapy... Which gift strikes your heart?

In addition to the first batch of "Haidian Gift" city gifts, various Haidian-themed and rich category cultural and creative products are also displayed here.

Address: Gongyuan Lu (Rd), Wanliu, Haidian 

%Arabica White Dagoba Temple store

%Arabica White Dagoba Temple store is the brand's first outdoor courtyard café in a hutong, which retains the traditional woodworking and bricklaying craftsmanship in the hutong and extends and sublimates it through modern steel elliptical structures in its design.

Outside the store is the red wall of White Dagoba Temple, which is a great place for taking photos and checking in.

%Arabica White Dagoba Temple store not only serves various signature coffees, but also offers ice cream in two flavors of coffee and matcha. In addition, there are baking products to choose from, and new products will be launched irregularly in the future.

Address: No.72 Dong Jiadao, White Dagoba Temple, Xicheng

Business hours: 7:30-19:00

GOOD BAI

On December 1st, the "Good Garden" pop-up store of fashion brand GOOD BAI landed at THEBOX Chaowai and will be open until April next year.

Various clothing, shoes, and trendy accessories are eye-catching, and there are cute GOOD BAI small plush toys scattered throughout the store.

Time: December 1, 2024 - April 14, 2025, 11:00-22:30

Address: B-Ground Courtyard, THE BOX Chaowai, No. 12 Chaoyangmen Waidajie (St), Chaoyang

HOT CRUSH Hot Collection

The bread brand HOT CRUSH from Shanghai opened its first branch in Beijing on December 21st.

This is a bread chain brand that specializes in daily baked bread. They believe that "bread is best eaten hot", and their croissants, baguettes, toast, and bagels are all very beautiful and tempting.

Address: No. 15 Xinning Jie (St), Daxing (Huiju Store)

Three major shopping landmarks have new openings, and various first stores are opening. Have you decided where to go shopping during the New Year holiday?