Promoting culture through tourism and showcasing culture through travel. Our province is focusing on new trends and demands in cultural tourism consumption, empowering the market with innovative ideas and new technologies.

The Firm Confidence, Boldly Shouldering Responsibility column presents the first article in the New Cultural Tourism Scene series today, taking you to Langfang's Unique Dream of Red Mansion, where we explore how the local area is innovatively expressing its offerings, enriching its business models, and creating a new cultural tourism landmark.

Reporter Zhang Wenmin, Hebei Radio and Television Station:

With 108 themed spaces, 21 immersive dramas, and performances running 365 days a year, Unique Dream of Red Mansion has attracted large numbers of visitors from across the country since its opening in July last year. Today, it has become a new cultural and artistic landmark in the Beijing-Tianjin-Hebei region.

Entering Unique Dream of Red Mansion, visitors are immersed in shifting scenes filled with Chinese aesthetic imagery—beautiful corridor bridges, red walls, bamboo forests, and more. The various performances showcase the stories from Dream of the Red Chamber across different times and places since its inception. The theatrical productions cleverly integrate new scenographic art with sound, light, and electrical technology, presenting derivative stories of Dream of the Red Chamber in a novel and creative way.

Qingdao Tourist:

I came from Qingdao. Before I even officially entered the park, I suddenly heard the line 'Opening up the universe, who is the lover?'—the famous opening from Dream of the Red Chamber. It immediately caught my attention, and I chose one of the doors to enter.

Chongqing Tourist:

"Each theater is amazing. The more I watch, the better it gets, and the more I like it, especially."

Since its opening in July last year, Unique Dream of Red Mansion has completed 14,500 theatrical performances, with over 4.6 million total attendees, more than half of whom are from Beijing, Tianjin, and Hebei.

Beijing Tourist:

Many of these stories have backgrounds from the 1960s to the 1980s, so it's suitable for different age groups to enjoy. I've watched at least seven or eight shows since yesterday and stayed until the park closed.

Ma Ruiqian, Executive Director of Unique Dream of Red Mansion, Langfang:

The highest daily visitor attendance has exceeded 15,000. In terms of the overall experience, the Fantasy City has continuously upgraded both the theater performances and the scenic gardens. For example, after updates to productions like Second Store and Is There or Isn't There, we've received very positive feedback from visitors.

In addition to touring and watching performances, visitors can also check out the Fairyland Cultural Street, located just next to the Fantasy City. As the country's first immersive Dream of the Red Chamber themed cultural lifestyle district, Fairyland Cultural Street consumption scenes such as family-friendly experiences, branded dining, intangible cultural heritage crafts, and the "Three Dreams and Six Realms" cultural consumption scenes. This area creates a dialogue between the theater and the real world, blending dream and reality, complementing the Fantasy City.

Lai Yan, Deputy General Manager of Fairyland Cultural Street, Langfang:

For example, our Sanqiu·YihongGuozi and Liu Laolao and Ban Er stores, which are themed around Dream of the Red Chamber, as well as the products they offer, are very popular. We also regularly hold Dream of the Red Chamber-themed workshops, book clubs, and a series of salon events. These activities cater to the diverse and personalized cultural consumption experiences of our visitors.

Focusing on product and service interaction, the Theatre Fantasy City has actively partnered with other industries to stimulate urban consumption. Currently, five direct tourist lines between Beijing, Tianjin, and Langfang are in operation, along with a variety of theme-style boutique hotels. For example, the Ovation Seven-cultivation Hotel, just 10 minutes away from the Fantasy City, is a prime example of Langfang's new 'tourism + wellness culture' business model.

Cui Liqiang, Marketing Director of Ovation Seven-cultivation Hotel, Langfang:

For example, we've partnered with Unique Dream of Red Mansion to offer packaged deals that combine hotel stays, meals, and theater tickets. This has attracted many visitors from Beijing, Tianjin, Hebei, and even nationwide. Compared to last year, we saw a 30% increase in visitor traffic during the 'May Day' and 'National Day' holidays.

For a play, people come to a city. Since the opening of Unique Dream of Red Mansion, Langfang has focused on leveraging this flagship project to deeply explore local high-quality drama and opera resources. We are actively exploring new business models such as 'tourism + theater' and have launched a series of activities, including theatrical performances, cultural exhibitions, and folk experiences, further enriching the local cultural tourism market.

During this year's 8th Provincial Tourism Development Conference, Langfang focused on key visitor markets in Beijing, Tianjin, and Hebei, launching five tourism routes linking these cities, such as the “Follow the Performance to Travel” route. We also introduced eight boutique city tours, including Drama Walk and nine micro-vacation destinations. This allows more tourists to encounter 'poetry and distant lands' here. During this year's National Day holiday, Langfang welcomed 4.818 million visitors, a 32.9% increase year-on-year.

Wan Yibing, Deputy Director of the Langfang Municipal Bureau of Culture, Radio, Television, and Tourism:

"There has been a significant increase in visitors, especially from Beijing, Tianjin, and other parts of the country, as more and more people come to experience the city. While strengthening publicity and promotion, we continue to provide high-quality tourism products, improve public service facilities, and enhance service quality, all while optimizing the market environment. Our goal is to offer visitors a more comfortable and enjoyable experience."