With its rich history, Beijing's industrial scene creates a fascinating blend of refinement and ruggedness, tradition and modernity, attracting countless tourists from home and abroad. In response, the Beijing Municipal Bureau of Culture and Tourism has spearheaded the creation of 12 industrial tourism routes in Beijing. These routes bring together a diverse mix of industrial tourism resources and historical and cultural assets. Designed around themes, highlights, and nighttime experiences, they are crafted to be informative, cultural, leisurely, and entertaining. Each route aims to emphasize Beijing's distinctive industrial culture, craftsmanship, and cultural creativity, shaping a compelling tourism brand that showcases Beijing as a hub of cultural industry and creative innovation.
Premium Tour Route: Industrial Wine Culture Journey. Key Attractions: Beijing Yanjing Beer Group Corporation, Shunxin Niulanshan Distillery,Red Star Erguotou Museum,Chateau Changyu AFIP Global.
Route Highlights: This route combines some of Beijing's most famous breweries and distilleries. From the authentic Yanjing beer and traditional Erguotou to the sophisticated atmosphere of fine wine at AFIP, it promises an exhilarating journey for wine enthusiasts to explore Beijing's renowned alcohol culture
Beijing Yanjing Beer Group Corporation
Established in 1980, the Beijing Yanjing Beer Group Corporation formed its corporate group in 1993. In its development, Yanjing Beer adheres to the corporate philosophy of "conducting oneself with compassion, working with integrity, and engaging in business with trust." The company has consistently followed an approach of sustainable production expansion, focusing on steady development and annual technical upgrades to strengthen and expand its operations. Committed to technological advancement as a driver of growth, Yanjing established a national-level research center, recruited top-tier talent, and leveraged innovation to maintain a competitive edge.
Yanjing proactively entered the market, pioneering a comprehensive market network to meet the demands of a market economy. It also completed a successful transition to a joint-stock company, moving from a product-focused to a dual product-and-capital management model. In 1997, the company was listed on two stock exchanges, adopting a unique "red chip background and A-share identity" structure, which provided a robust financial foundation for Yanjing's steady, rapid growth.
The company has cultivated a strong corporate culture, fostering a long-standing ethos of "dedicated service, entrepreneurial resilience, a fighting spirit, collaborative teamwork, and an ownership mentality." This culture is supported by a reward system that combines both contribution and incentive mechanisms, which have played a significant role in driving Yanjing's rapid growth.
Address: No. 9 Shuanghe Lu (Rd), Shunyi, Beijing
Shunxin Niulanshan Distillery
Niulanshan Distillery, a subsidiary of Beijing Shunxin Agriculture Co., Ltd., is in Niulanshan Town in northern Shunyi Beijing, along the western bank of the Chaobai River. Named after the nearby Niulanshan Mountain, the town's rich history in alcohol production dates back over 3,000 years to the early Zhou dynasty, endowing the area with a famed legacy in distilling. With pure mountain spring water and the essence of the Chaobai River, Niulanshan became the birthplace of Erguotou, a spirit now synonymous with the town. For over 300 years, Niulanshan has garnered a strong reputation, blending traditional techniques with innovation to maintain a lasting heritage.
Historical records such as the Kangxi-era Shunyi County Chronicles note the region's production of renowned "yellow and white spirits." The Republican Shunyi County Chronicles detail a flourishing industry, with "over a hundred craftsmen producing exceptionally pure spirits," of which Niulanshan became the most distinguished. After liberation, Shunyi County integrated four historic distilleries—Gongli, Fushuncheng, Yixin, and Kuisheng—to form a joint production facility. On October 26, 1952, the Hebei Provincial Department of Industry formally established the state-owned Niulanshan Distillery, marking the distillery's official founding.
Niulanshan Distillery upholds a business philosophy of integrity, innovation, pragmatism, and inclusivity. From the "Chaobai River" Erguotou to the "Hualan" Beijing Chun and the "Niulanshan" series, the distillery has thrived by focusing on quality and craftsmanship. Since entering the new millennium, Niulanshan has embraced its mission of "preserving 300 years of tradition, advancing the Erguotou industry, and promoting Chinese alcohol culture." Dedicated to establishing itself as the leading Erguotou brand in China, Niulanshan Distillery has consistently achieved strong growth, expanded its national market strategy, and increased its market share and production scale, maintaining a top position in the industry for output and sales revenue.
Niulanshan Distillery is not only a national intangible cultural heritage protection unit but also a time-honored Chinese brand with significant innovation and influence. The distillery covers a total area of 606 mu, with new and old facilities side by side, seamlessly blending traditional and modern elements. The architectural style reflects a unique Beijing charm, with traditional aesthetics infused with a dynamic, fashionable rhythm that embodies the Niulanshan brand culture.
The facility features industry-leading production infrastructure, including automated production lines, an intelligent warehouse, and a blending technology center. At the heart of the new site lies the Beijing Erguotou Culture Park, a dedicated space for showcasing Erguotou culture, promoting the company's heritage, and serving as an emblem of Beijing's cultural essence.
Address: Niulanshan Town, Shunyi, Beijing
Red Star Erguotou Museum
The Erguotou Museum is located within the Beijing Red Star Distillery in Huairou. Covering an area of 3,400 square meters and styled after Ming and Qing dynasty architecture, the two-story museum features five main exhibition areas: the history of Chinese liquor, the history of Erguotou, the heritage and brewing techniques of Erguotou, and the treasured wine cellar. The museum also offers an interactive brewing experience, where visitors can taste freshly distilled "new liquor" and enjoy the role of a "tasting expert." Additionally, visitors can customize personalized Erguotou labels, making thoughtful gifts for friends and family.
The museum also includes a "drunk simulation" room, called the Wine Village Illusion. This space is designed with slanted floors and multiple mirrors, giving visitors an immediate sense of imbalance, dizziness, and temporary memory loss—mimicking the effects of excessive drinking, promoting a message of responsible consumption.
Address: No. 1 Hongxing Lu (Rd), Huairou, Beijing
Chateau Changyu AFIP Global
Located in Jugezhuang Town, Miyun, Beijing, Chateau Changyu AFIP Global was established by Yantai Changyu Group in collaboration with investors from the United States, Italy, Portugal, and other countries. Covering over 1,500 mu and built with an investment of more than 700 million RMB, the chateau was completed in June 2007. AFIP invited former OIV (International Organization of Vine and Wine) President Robert Tinlot to serve as honorary head of the chateau. Following OIV standards for top-tier wineries, AFIP pioneered a unique "four-in-one" operating model: in addition to grape cultivation and wine production, the chateau also offers wine-themed tourism, professional tasting training, and leisure vacations, marking a new era for Chinese wineries.
The chateau features various European-style buildings, adding to its charm as a four-star tourist destination.
Address: Jugezhuang Town, Miyun, Beijing
Nearby Shopping and Dining: Yansai Outlets, Xinhai Yuntong Department Store (Miyun Branch).
Nearby Entertainment and Leisure: China Film Tourism Shooting Base, Beijing Classic Car Museum, Beijing Miyun Nanshan Ski Resort,CTS (Nanshan RV Town), Yanqi Lake.
