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UBR Winter Holiday Returns on November 23rd in Full Swing

2024-12-13

Creating a Winter Festive Atmosphere with Film Quality, Inviting Guests to Engage in the Blockbuster World with Full Winter Vibe

November 7, 2024, Beijing — Universal Beijing Resort's winter exclusive seasonal event - "Winter Holiday" will return with great enjoyment from November 23, 2024 to January 1, 2025, inviting guests to step into a romantic winter and unlock an immersive and authentic winter experience full of joy and delight. At the Spectacular Santa's Village, the warmly staged "This Time of Year Is" will unfold again, immersing guests in a beautiful festive story. In addition, guests will have the opportunity to have surprising encounters with some show characters at Santa's Village, capturing a more atmospheric winter blockbuster experience. At the end of Hollywood Boulevard, the iconic Spectacular Christmas Tree will light up as promised. Guests can not only capture the winter "snowfall" at the Sparkling Christmas Tree Spectacular but also immerse themselves in the romantic atmosphere of the Universal Characters-Spectacular Christmas Tree Special Meet and Greet, creating beautiful moments with star characters "couples". Beyond the audiovisual feast, the resort will introduce a variety of festive delicacies and creative merchandise, maximizing the sense of ritual for year-end gatherings. The Wizarding World of Harry PotterTM will launch the brand-new Holiday Feast, allowing "witches and wizards" to enjoy a Christmas feast inspired by the movies. As winter quietly approaches, Universal Beijing Resort is overflowing with a warm winter atmosphere, inviting guests to the annual Winter Holiday celebration to fully enjoy an authentic winter experience with film quality.

Full of Enjoyment! Experience Upgrades at Spectacular Santa's Village, Crafting an Authentic Winter Experience

As bells adorn the branches and charcoal flames flicker to life, Spectacular Santa's Village presents a series of festive experiences with film quality, fulfilling guests' winter dreams.

As the classic festive carols echo, the limited-time show "This Time of Year Is" unfolds heartwarmingly on stage at the Hollywood Amphitheater, bringing touching winter stories to life for guests. The leading stars of the festival, Mr. and Mrs. Claus, along with Christmas elves, read Christmas letters together. Joining them are blockbuster "stars" including Stuart and Bob, Minions from Illumination Entertainment, as well as King Julien and Shrek from DreamWorks Animation, all dressed in exclusive winter attire ready to celebrate. Additionally, dozens of singers and dancers will also join this audiovisual feast, joyfully performing 'the most wonderful time of the year' for guests in lively song and dance. During non-show times, guests will have the opportunity to have surprising encounters with some show characters at Santa's Village and immersive experience the joy and sincerity of the blockbuster world winter movie set through close interactions. Additionally, the annual Santa Meet and Greet will take place at Santa's Cottage as scheduled. Come by the cozy fireplace to share wishes with him, creating heartfelt exchanges that fill the winter with warm memories.

The Elf Toy Shop, Mrs.C's Candy Shop on both sides of Spectacular Santa's Village, as well as Spectacular Santa's Village Kiosk, are also filled with a rich festive atmosphere, where guests can indulge in selecting exclusive new products lovingly placed in Spectacular Santa's Village. Harry Potter™ Christmas Ornaments and Harry Potter™ Pygmy Puff Collection which is much loved by "witches and wizards", and Minion Christmas Series products add to the festive moments. At Spectacular Santa's Village Food & Beverage, from the mouthwatering Chicken Cheese Hot Dog to UBR's very own Holiday Turkey Jian Bing Wrap, and traditional festive desserts like Gingerbread, a variety of winter delicious treats are available with sincerity, and every bite is a savory delight for the wonderful season.

Fully Immersive! The Film Quality, The Festive "New Looks", Illuminating the Romantic Winter Moments

As Winter Holiday arrives, the blockbuster world is illuminated by the romantic "new looks" of winter, radiating seasonal charm from within. From the bustling Universal City Walk Beijing to the enchanting Hollywood Lakeside stage, guests can admire beautiful festive decorations like snowflake ornaments and Christmas-themed wreaths, immersing themselves in a thoughtfully crafted, winter atmosphere with film quality for every step. Under the canopy of Hollywood Boulevard, the unexpected "snowfall" brings the beauty of a northern winter to life.

As night falls and colorful lights climb the branches of the Spectacular Christmas Tree, Sparkling Christmas Tree Spectacular elevates the romantic atmosphere of the year-end to new heights. Accompanied by gentle "snowfall", guests can fully immerse themselves in the shimmering starlight and the melodic celebration music. Meanwhile, Shrek and Fiona, Puss in Boots and Kitty Soft Paws, along with Woody and Winnie—three-star character "couples"—will interpret "true love" through romantic interactions at the Universal Characters-Spectacular Christmas Tree Special Meet and Greet. Additionally, there will be Fairy Godmother, Prince Charming, and guests together to experience the winter blockbuster world filled with love and warmth.

As romantic snowflakes kiss the northern winter, Universal Beijing Resort will don stunning silver attire. The snowy landscape of The Wizarding World of Harry Potter™ transforms this magical realm into reality, allowing "witches and wizards" to fully immerse themselves in this breathtaking winter scenery and experience the unique charm of the magical world.

Full of Sense of Tradition! Heartwarming Delicacies and Thoughtful Gifts Add Joy to Year-End Gatherings

The resort is introducing winter gathering menus in succession, bringing a sense of tradition to guests' year-end celebrations. The Three Broomsticks™ in The Wizarding World of Harry Potter™ presents a brand – new Holiday Feast which was inspired by the Christmas feast in the movies, allowing "witches and wizards" to enjoy an immersive festive celebration. Hammond's and Sunset Grill will also introduce Winter Holiday special menus blending Eastern and Western flavors, catering to diverse tastes so that guests can enjoy a delightful gathering with family and friends. Special drinks for Winter Holiday such as Gluehwein and Corn & Osmanthus Specialty Drink, along with a variety of creative desserts will further enhance the sweetness of year-end moments, allowing the delightful flavors of winter to linger on the palate.

The resort's winter-themed merchandise is also continuously refreshed with "new versions", whether for gifting loved ones at the end of the year or indulging oneself, guests can experience a sense of tradition "from head to toe". Jurassic Girls Series introduces adorable and soft items with plenty of "cute power" in a variety of colors, including plush toys, keychains, and sweaters, catering to the diverse needs of dinosaur fans. The Valley Bunnies Series of Kung Fu Panda Winter-Themed Merchandise is also launching new items, with persimmon elements symbolizing the auspicious meaning of "good things happening". The popular How to Train Your Dragon New Series, loved by the trendy crowd, combines style and warmth, while the Minion Tim New Series features items like Tim-themed hats, capes, and plush sock covers, brightening up winter outfits with fashionable color combinations.

The two resort hotels and Universal CityWalk Beijing also continue to offer a one-stop, high-quality festive vacation experience, making it the top choice for annual gatherings for guests. The two resort hotels are beautifully transformed with festive decorations, creating a rich holiday atmosphere that instantly puts guests in the holiday mood. At The Universal Studios Grand Hotel, the Minions and Gru's family don their new winter holiday outfits to share a warm winter breakfast time with guests. At NUO Resort Hotel, JIA launches a winter menu, featuring high-quality dishes that indulge diners in the exquisite flavors of a gourmet feast. Universal CityWalk Beijing is adorned with vibrant winter-themed decorations, making the winter season shine even brighter. The much-anticipated ice-skating rink will arrive as promised, igniting winter enthusiasm. Several restaurants are introducing seasonal holiday dishes, adding a touch of comfort and deliciousness to the year-end moments. It is the perfect way to end your day at Universal Beijing Resort.

This winter, Universal Beijing Resort will present the rich winter atmosphere unique to the blockbuster world through immersive and authentic festive and high-quality entertainment experiences, allowing guests to fully enjoy the unique excitement of winter and create lasting winter memories.

Universal Beijing Resort


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