Beidaihe serves as the cradle of modern tourism in China.

It holds several "firsts" in the history of Chinese tourism: the first officially designated summer resort, the first tourist railway line, the first air tourism route, and the first tourist guidebook, among others.

Constantly innovating around the concept of "tourism+", Beidaihe District of Qinhuangdao is now aiming to become a pilot demonstration area for building an internationally renowned tourist city, taking strides from being a "summer resort" to a destination suitable for all seasons. With new ways to experience the unique mountains and seas, the district welcomed 8.145 million tourists in the first eight months of this year, generating tourism revenue of 210 million yuan.

How has Beidaihe District evolved from a "summer resort" to a destination suitable for all seasons?

"In recent years, we have continuously promoted the implementation of the 'tourism-based district' strategy, actively establishing a development pattern that 'depends on but does not rely solely on the sea'. While fully leveraging our resource advantages and building tourism brands, we have continuously improved infrastructure, enriched tourism products, and enhanced service quality, fostering a tourism industry suitable for the entire region and all seasons," said Han Kai, secretary of the Beidaihe District Party Committee in Qinhuangdao.

On October 5, Laohushi Marine Park in Beidaihe District was bustling with tourists. "I kept seeing videos of autumn trips to Beidaihe on my phone, and today I finally made it. It's indeed a unique experience," said Zhao Xiaowei, a tourist from Beijing. "People are walking hand-in-hand on the beach, watching sunrises and sunsets, and interacting with seagulls. It feels leisurely and comfortable."

Enjoying the sea, feeding seagulls, watching sea ice... In Beidaihe, each season has its own way of being enjoyed. To showcase its diverse beauty to the world, Beidaihe District actively participates in tourism promotion activities organized by Qinhuangdao City, extending sincere invitations to tourists from Beijing, Tianjin, and other places to visit during all seasons. Meanwhile, it fully utilizes platforms popular with younger groups such as Weibo and Xiaohongshu, innovating tourism promotion content and methods, successfully creating online celebrity spots such as watching sunrises on the Pigeon Nest Beach's Great Tide Flat and observing seagulls at Laohushi Marine Park, attracting a large number of tourists.

Knowing how to promote tourism is not enough; it's also essential to retain tourists. "Oriented towards meeting tourist needs and promoting cultural and tourism consumption, in recent years, we have continuously optimized product supply and introduced new scenes and formats through cultural empowerment and brand building, making our 'cultural tourism menu' increasingly diverse," said Li Weijie, secretary and director of the Tourism and Culture, Radio, and Television Bureau of Beidaihe District in Qinhuangdao.

"I didn't expect the museum inside the scenic area to be so fascinating," said Li Shangjie, a tourist from Shijiazhuang, after visiting the Qin Dynasty Palace Ruins Museum on October 5. "What impressed me most was the ruins protection and display area. Walking on the wooden plank walkway, I could observe the simulated restored palace foundations and column bases on the original site up close."

Fully tapping into historical culture, Beidaihe District has built the QinDynasty Palace Ruins Museum based on the ruins within its jurisdiction, attracting a large number of history enthusiasts. Integrating unique cultural resources, the district has refined tourism projects utilizing the superior natural conditions and humanistic and historical environment of the modern villa complex, which is favored by young tourists. Combining tradition with modernity, the district has also built various "trendy" tourism projects such as art towns and launched creative performances like a fashion light and shadow show at Pigeon Nest Park, providing tourists with fresh and technologically advanced tourism experiences.

It is currently the season for migrant birds. On October 5, birdwatchers set up various shooting equipment on the Chitushan Bridge in Beidaihe District, ready to capture the lively moments of birds flying and playing. "The sky is vast, and thousands of birds are gathering. It's too spectacular!" said Li Zhe, a birdwatcher who specially came from Shanxi.

Beidaihe is renowned as a "world-class birdwatching destination" and the "international capital of roller skating." Leveraging its unique resource advantages, the district has launched a series of special events and competitions such as the Beidaihe International Bird watching Season and the Beidaihe Roller Skating Festival, effectively stimulating tourism market consumption. Taking the Beidaihe Roller Skating Festival held this spring as an example, by vigorously expanding the "sports+tourism" development model, the sports goods exhibition and fair achieved total on-site sales and order amounts of about 10 million yuan, and more than 30,000 domestic and foreign athletes, enthusiasts, and accompanying families drove consumption of about 150 million yuan.

As Beidaihe District evolves from a "summer resort" to a destination suitable for all seasons, how will it sustain this continuous "large flow" of tourists?

"Currently, the district has over 2,000 homestays and more than 600 various catering restaurants. Multiple tourist expressways have been opened, and tourist routes have been established to ensure that tourists have a worry-free experience regarding food, accommodation, and transportation," Li Weijie introduced. To continuously optimize the reception environment, the district has also focused on improving the service levels of foreign-related hotels and foreign-related tourism services.

Continuously introducing new formats, scenes, and products, Beidaihe District is driving the high-quality development of its tourism industry with a special cultural, sports, and tourism feast. Li Weijie stated that with quality tourism resources and thoughtful and meticulous services, Beidaihe, which is wonderful all year round, will attract more Chinese and foreign tourists.