On November 1, the first cultural, tourism, and entertainment livestream event of the Second Tianjin E-commerce Festival kicked off on Tianjin's Douyin livestream, featuring a variety of Tianjin's local attractions. Guided by the Publicity Department of the CPC Tianjin Municipal Committee and the Tianjin Cyberspace Administration, and organized by the Tianjin Municipal Bureau of Commerce and Tianjin Haihe Media Center, the event was supported by Tianjin's Industry and Information Technology Bureau, Municipal Bureau of Culture and Tourism, and State-owned Assets Supervision and Administration Commission. The livestream was undertaken by Tianjin Jinyun New Media Group, Haihe MCN, and the Tianjin MCN Alliance.
Themed "Autumn and Winter Travel Plans,"the four-hour livestream brought together nearly 20 local tourism enterprises, such as Tianjin Happy Valley, Tianjin Fantawild Adventure, Tianjin Polar Ocean Resort, Dongli Lake Evergrande Hotel, the historic Astor Hotel, and Tianjin Airlines. Featuring six categories—food, lodging, transportation, sightseeing, shopping, and entertainment—more than 40 tourism products were introduced, showcasing Tianjin's city stories, scenic spots, and unique cultural tourism experiences to a wide audience.
Haihe MCN influencers hosted the livestream, presenting Tianjin's top tourism offerings and exclusive "fan discounts"that sparked enthusiasm among viewers, leading to numerous inquiries and orders. Popular destinations like Tianjin Happy Valley, Tianjin Fantawild Adventure, and Tianjin Polar Ocean Resort showcased their seasonal flagship events, driving high viewership and engagement. Traditional and creative venues, such as Dongjiang Vintage Car Culture and Art Center, Porcelain Art Garden, Jack's Amusement Park, Norman Star Dreamland, and Baoshan Collection Museum, offered unique leisure packages appealing to viewers of all ages, becoming top sellers in the livestream. Specialty hotels such as Dongli Lake Evergrande Hotel, Tianjin Polar Ocean Hotel, Astor Hotel, and All-legend Hot-spring Resort Hotel, were particularly popular among families. Tianjin Airlines also attracted numerous viewers with discounts on a wide range of flights covering popular routes. The variety of products, affordable prices, and support from official media helped establish the event's strong reputation. Many viewers missing out on the current deals expressed their expectations for the next livestream event.
One viewer, Ms. Zhang, expressed her enthusiasm for recent Tianjin E-commerce Festival livestreams, "Tianjin's theme events at various attractions have been amazing and diverse lately. I was already planning a trip with friends, so I took the opportunity to purchase some tourism products through this livestream."Ms. Zhang was also impressed by the flexibility of the refund and rescheduling policies, such as full refunds if unreserved, anytime cancellations, and refunds for expired tickets.
Supported by the Tianjin Municipal Bureau of Culture and Tourism, this livestream not only highlighted Tianjin's rich tourism resources but also invigorated the industry with the help of livestream marketing. Many viewers shared that they gained a deeper understanding of Tianjin through this event and were inspired to plan future visits.
The Second Tianjin E-commerce Festival will continue until February 12, 2025, with upcoming livestream events dedicated to various themes, including time-honored brands, automobiles, home decor, appliances, supermarkets, dining, and more cultural tourism experiences, with more high-quality and affordable goods and services accessible to netizens. By connecting consumers and empowering businesses, the festival aims to further invigorate the consumer market and enhance the quality of consumption. While benefiting the public, it will expand to cover a broader range of product categories, catering to the evolving demands of integrated cultural, commercial, and tourism experiences.
Stay tuned to the various livestream channels in the Second Tianjin E-commerce Festival for more wonderful views of Tianjin!
