The "Saudi Travel Festival" hosted by the Saudi Tourism Authority, was recently held at the Temple of Heaven Park in Beijing, where visitors can immerse themselves in the unique charm of Saudi culture.

It is reported that the event aims to allow more Chinese tourists to gain an in-depth understanding of Saudi rich tourism resources and traditional culture. At the "Saudi Travel Festival", a series of carefully designed interactive booths showcased popular tourist attractions and projects in Saudi Arabia to visitors, who can also experience traditional Saudi weaving techniques, listen to music played on traditional Saudi musical instruments, and enjoy the traditional Saudi dance full of charm.

In recent years, cooperation between China and Saudi Arabia in the fields of culture and tourism has continued to deepen, with increasingly frequent personnel exchanges. Major travel agencies in China have launched tourism products that include routes to Saudi Arabia, and the number of Chinese tourists to Saudi Arabia has grown rapidly. Saudi Arabia has also introduced a series of measures to further enhance the tourism experience of Chinese visitors in Saudi Arabia, such as simplifying visa procedures, strengthening cooperation with Chinese travel agencies, and customizing tourism products for Chinese tourists.

In addition, as an important initiative for cultural and tourism exchanges between China and Saudi Arabia, the official WeChat mini-program of the Saudi Arabian Tourism Authority was officially launched during the tourism festival. The WeChat mini-program provides a variety of travel assistance services tailored for Chinese tourists, including Mandarin-speaking guide services, introductions of Saudi tourism products, information on important local festivals and performances, and introductions of Saudi tourist attractions.