"City Walk Beijing" Tourism Brand

Beijing pioneered the "City Walk Beijing" brand, leading the rise of the city walk travel mode on the entire network, and has a high reputation in the industry. Every year, it launches no less than 100 different themed tourist routes, and has launched more than 300 themed tourist routes so far.

"Beijing Internet Celebrity Check-in Destination" New Cultural and Tourism Consumption Brand

In response to the trend of internet celebrity check-ins, Beijing pioneered the "Beijing Internet Celebrity Check-in Destination" brand, and launched the government-led "Internet Celebrity Check-in Destination" selection activity for the first time in the country, covering ten categories including cultural arts, street parks, new consumption scenarios, reading spaces, sports and fitness, and leisure life. So far, it has launched 300 internet celebrity check-in destinations and implemented an exit mechanism and dynamic updates.

"Beijing Micro Vacation" Destination Brand

Beijing is the first in the country to transform the concept of "micro vacation" proposed by the tourism industry into actual work, and has launched 12 "Beijing Micro Vacation" destinations, including the Heart of Beijing, the cultural golden triangle of urban vacation east of the Forbidden City, the leisurely time of Mentougou courtyard, spending weekends in the Film City, Taobei Pinggu, leisure Gu Bei, the most beautiful Winter Olympics city, Liangma River International Customs Waterfront, Xiu Shijingshan, the first steel park, the secret garden of a hundred flowers, the cultural tour of the Grand Canal, the world adventure in Xiangyun, and discovering a new world at the new national gate.

"Riding in Beijing" Urban Cycling Activity Brand

Beijing is the first among the key tourist cities in the country to launch 21 urban cycling routes, create the "Riding in Beijing" brand, and combine the theme of "Riding in Beijing" with the continuous promotion of tourism density in the core area and the alleviation of cycling pressure on Chang'an Street throughout the city, showcasing the image of Beijing tourism and demonstrating the vitality of Beijing city.

"Beijing Gifts" Tourism Creative Brand

The longest-standing and most well-known tourism shopping brand in the national tourism goods and tourism creative fields, cultivated for thirteen years and upgraded iteratively in 2024. "Beijing Gifts" is piloted for brand authorization and use by three companies, Xiu Shui Street, China Post, and Huajiang Culture. It has successively launched four themed stores, including the Beijing Library, the Beijing Olympic Museum, the Beijing Jixiang Theater, and the Grand Canal Scenic Area, and releases new "Beijing Gifts" products every quarter.

"City of Museums" Cultural and Creative Tourism Brand

Around the construction of Beijing as a national cultural center and an international consumption center city, and utilizing Beijing's rich museum resources, the "City of Museums" cultural and creative tourism brand is created, allowing visitors to understand Beijing's "four cultures" (ancient capital culture, red culture, Beijing flavor culture, and innovation culture) through museum exhibitions, allowing city residents to experience Beijing's cultural heritage and historical weight through museum visits, and allowing museum cultural and creative products to drive cultural and tourism consumption.

"Watch Beijing's Grand Shows" Tourism and Performing Arts Promotion Brand.

Focus on the construction of "Performing Arts Capital of Beijing", give full play to the advantages of Beijing as the national cultural center, integrate various advantages of artistic creation, theater performance, venue performance, and performing talents in Beijing, promote quality plays, launch performing arts tourism routes, and create the tourism performing arts brand "Watch Beijing's Big Show".

"Great Wall Heroes" global tourism marketing and promotion brand

Targeting the inbound tourism market, using the Great Wall of China as a symbol of Chinese culture and the Beijing tourism IP, through the "Great Wall Heroes" global tourism promotion activities, recruiting "hero volunteers" worldwide, inviting overseas travel agencies, travel experts, and internet celebrities to experience Beijing's tourism resources in depth, awarding outstanding individuals the honorary title of "Great Wall Heroes - Beijing Cultural and Tourism Promotion Ambassador", and promoting inbound tourism in Beijing.

"Canal Home, Great Wall Home, Yongding Home" Boutique homestay brand

Based on the Great Wall cultural belt, encourage and support the integration of Great Wall elements, stories, and tourism products into the theme of the Great Wall, combine the development of rural tourism with the excavation of the cultural connotation of the Great Wall, and cultivate and create the boutique homestay brand "Great Wall Home". Based on the Grand Canal cultural belt, create the boutique homestay brand "Canal Home", and based on the Xishan Yongding River cultural belt, create the boutique homestay brand "Yongding Home".

"The Heart of Beijing" Business, culture, and tourism integration consumption and integrated marketing brand.

As a unique cultural symbol of Dongcheng District in Beijing, "The Heart of Beijing" takes the guidance of promoting culture and education as its guide, uses the model of "brand activities + immersive experience + quality consumption + integrated marketing", and through fashionable gameplay and diverse modern communication methods, visits some important and iconic tourist attractions and cultural venues in the east of the Forbidden City, allowing the younger generation to communicate with the ancient capital of Beijing, and promoting the deep integration of business, culture, and tourism.