In celebration of the 75th anniversary of the founding of the People's Republic of China and the 10th anniversary of the Beijing-Tianjin-Hebei Coordinated Development Strategy, a cultural extravaganza aimed at enriching citizens' spiritual lives and boosting the holiday economy is about to begin. The 12th Beijing Cultural Consumption Season, themed "Enjoy Culture, Embrace Life," will launch a series of cultural consumption activities during the Golden Week of National Day. Featuring new business models, innovative settings, fresh brands, and new consumption patterns, this season will offer a diverse range of high-quality cultural events, cross-disciplinary innovation, and interactive experiences, weaving a colorful cultural consumption landscape in the capital.
Tourism: Special Routes + Ticket Discounts
There will also be special family ticket packages, including discounts for one adult and one child or two adults and one child. Additionally, discounted tickets will be available during art and cultural exhibitions at Liangma River International Waterfront, with even deeper discounts during the pre-lighting festival to attract more visitors.
The "Entertainment in Beijing" section of the season will feature specially curated cultural tourism routes and discounted admission to key attractions.
Books: Discounts Both Online and Offline
JD Books will establish a cultural consumption season section, offering vouchers with a discount of 30 yuan for every 300 yuan spent during the National Day holiday. Dangdang Books will offer up to 50% off selected books, while Beijing Book Building, Tsinghua Bookstore, CITIC Bookstore, Zhongguancun Bookstore, Hanfenlou Bookstore, and others will also offer discounts and host a variety of themed events.
Performances: Specially Curated "Holiday Menu"
This Cultural Consumption Season has also curated a special "Holiday Menu" of performances, covering various forms such as puppet shows, Kunqu opera, comedy, and musicals as part of the "2024 Great Performances in Beijing" exhibition season.
Jixiang Theater will showcase the Kunqu operas The Peony Pavilion and Romance of the Western Chamber, along with a crosstalk show, displaying the charm of traditional arts. The Puppet Theater will present the large-scale children’s puppet show I Love Beijing Tiananmen and the classic mythological drama Havoc in Heaven, bringing joy to family audiences.
The Beijing Cultural Consumption Season will also partner with platforms like Damai.com to offer viewing discounts. A total of 1.3 million yuan in 100-yuan vouchers will be distributed, supporting theaters and performance groups with buy-one-get-one-free, full-reduction, and free viewing options, delivering savings directly to the audience.
Shopping Districts: New Business Models
The "Cool Play Beijing" section of the season will host more than 10 key events, carefully designing new spaces that combine shopping, entertainment, and cultural experiences for consumers.
The West Gate Joy City will host three concurrent exhibitions, including the first national showcase of the super-cute LINE FRIENDS seal SEALOOK, the AIMAIS Slow Flash store featuring Chef Dog, and a Nintendo Kirby pop-up store. Meanwhile, the Super Mix Heshenghui will host over 50 events under the theme "Super Relaxed Festival," including a National Day concert, the Super Autumn Wellness Plan, and the International Skateboarding Masters Competition. Chaoyang Joy City will offer district shopping vouchers and group purchase discounts, along with pop-up shops and a series of performances to provide more interactive and entertainment options for citizens.
Cultural Creativity: New Vitality with Immersive Experiences
The "Cultural Creativity in Beijing" section will host more than 10 major events during the National Day holiday.
Highlighting distinctive digital content consumption activities, the Cultural Consumption Season will collaborate with Shougang Park to host a series of digital consumption events in the "Super Space," including a virtual reality museum, immersive theater, VR esports, smart sports, Olympic project experience center, and holographic bar. Additionally, a partnership with Langyuan Xifanjie will bring digital entertainment activities such as trendy retail, internet-famous dining, live-streaming interactions, and esports events. The "Dream of the Red Chamber: Theatrical Fantasy City" immersive experience project will also offer discounted tickets, family passes, and night-time tickets for a variety of cultural theater viewing events.
Exhibitions: Start Your Cultural Journey
In the "Cultural Exhibitions in Beijing" section, a variety of themed exhibitions from classical to modern, and from Eastern to Western cultures, will be held in major art spaces across the city.
Highlights include the "To Curiosity—DK's 50th Anniversary Nature Collection Encyclopedia Exhibition" and more. Wu Xiang Art Space will offer limited-time discounts on several well-known exhibitions, providing cultural enjoyment for citizens of all ages.
Citizens can stay updated on the latest developments and participate in activities by following the official WeChat subscription account for the Beijing People Beneficial Cultural Consumption Season, adding the official "Jingcai Culture+" mini-program, or downloading the Beijing Time app.
