PART. 01 Tourism + Performing Arts Integration
Mahua Fun Age is a well-known performing arts enterprise in China, and Hua Hua Land is its first immersive tourism performing arts new space created in Beijing.
The space consists of A66 environmental theater, game theater space, STAGE ONE music theater bar, and rehearsal center. It attracts theater enthusiasts and local residents from all over the country through play creation, immersive viewing, game interaction, and catering socializing, and has high visibility and market influence nationwide.
The Hustle Dinner
Tonight, you are a celebrity. The master will toast with you. The lady will chat with you and the lanterns are lit and the music is playing. Travel back to the Republic of China in one second!
Every Wednesday to Sunday
Mahua Fun Age A66 Theater
Chicago Night
From the moment you enter the "Juice Shop". You are no longer just a spectator. Every interaction is an opportunity. Combine the bar and the stage together. Retro decoration, flashing neon lights, Super exciting jazz dance, prison iron cages...
Every Wednesday to Sunday
Stage One Bar (Wangjing Huahua World Store)
PART. 02 Tourism + Intangible Cultural Heritage
The cloisonné production technique of the Beijing Enamel Factory is a national intangible cultural heritage and one of the famous "Eight Wonders of Yanjing".
The Beijing Enamel Factory keeps up with the times, is close to life, and has transformed the traditional production techniques into a cultural tourism experience base in Beijing, integrating sightseeing, on-site experience, study tours, cultural and creative shopping, etc. It is a representative place for the integration of tourism and intangible cultural heritage in our city.
Visitors can experience the cloisonné technique, one of the "Eight Wonders of Yanjing", and personally participate in wire cutting and blue dotting to feel the beauty of the inheritance of craftsmanship at the Beijing Enamel Factory Jingtailan Intangible Cultural Heritage Experience Base, a national intangible cultural heritage protection and inheritance base.
Visitors can start their tour from the third floor of the Enamel Factory building, where they can learn about the development process of the Enamel Factory for more than 60 years on the east side of the third floor, and admire enamelware from different periods and styles in the treasure hall on the west side.
The east side of the second floor is the Jingtailan technique exhibition area, where visitors can see the exquisite techniques of Jingtailan production through the on-site operations of workshop technicians.
The west side of the second floor and the first floor are the "Jingfa Art Garden Jingtailan Factory Store", where visitors can appreciate and purchase Jingtailan products.
PART. 03 Tourism + Business Integration
Chaowai UIC Urban Vitality Innovation Center is a tourism and leisure district in Beijing, consisting of historical sites, international hotels, shopping centers, etc. It includes popular commercial check-in spots such as the first IP store of the international brand Muji in Beijing and the highest-level flagship store of Bad Market, as well as the culturally rich Dongyue Temple and a variety of nighttime lights and activities.
The comfort and freedom brought by the open block, and the inclusiveness brought by the various types of commercial formats, have made it a gathering place for young people's lifestyles and a popular check-in spot for travel.
THE BOX Chaowai | Youth Power Center is the first commercial space in the UCI area. Looking up, there is an outdoor basketball court, and in front of you is a cool skateboard street. After playing, you can turn your head and go to a nearby pub or café for a drink, or take a stroll with your dog in the pet market, or pick out fashionable clothes with trendy men and women.
Dongyue Temple, where the Beijing Folk Museum is located, was built in the Yuan Dynasty. It not only preserves the ancient architectural complex of the architectural styles of the Yuan, Ming, and Qing Dynasties, but also has a large number of stone cultural relics, exquisite Ming Dynasty colored sculptures and paintings, and more than a hundred couplets and plaques.
During the Chaoyang International Light Festival, a fantastic light show is staged at Dongyue Temple from 19:00 to 22:00 every night, with the 24 solar terms as the theme, deeply exploring its unique charm in nature, agricultural civilization, folk customs, health preservation, and other aspects, showcasing the profound cultural heritage of Chinese outstanding traditional culture to the audience.
The Meike Cave Museum next to Dongyue Temple is one of the popular check-in spots in Beijing in 2021. Its pure white color and smooth and soft lines make it naturally elegant. Here, there is no need for complicated strategies, just a casual look up or look back can create an artistic masterpiece.
PART. 04 Tourism + Technology Integration
SoReal Park is located in the Shougang Park in Shijingshan, and is the world's first fully immersive space exploration-themed sci-fi complex created using 5G+XR technology. It is also the first international cultural and technological park that combines XR technology with industrial relics.
The park has a wide range of technology scenes, including 5G, edge computing, AR, VR, AI, digital twins, holographic images, etc. It includes future technology parks, theme showrooms, art exhibitions, restaurants, bars, and other formats, and is a representative case of the integration of tourism and technology in our city.
From cyberpunk to metaverse, from artificial intelligence to hyperspace, all are fantastically interpreted here. Tourists transform into crew members of the "Qitian" space starship, heading to different destinations to explore the infinite possibilities of the universe and the future.
Projects such as the secret spaceship launch base, the ecological jungle, and the VR man-machine battle game make people feel like they are instantly immersed in the game. The interaction with real-life NPCs makes it seem like you have really traveled to outer space. It's so cool, and you can even have a cup of core coffee.
Recent activity: SoReal Space Birthday Party, board the Qitian spacecraft, and customize your exclusive birthday party~
In the central hall of the Qitian spacecraft, the members of the Qitian crew will hold a welcome ceremony for everyone and lead them to become familiar with the Qitian spacecraft. At the same time, the birthday star will serve as the temporary captain and lead everyone on a challenging and surprising space journey~
PART. 05 Tourism + Study Integration
The Light Science and Technology Museum is the city's first comprehensive science and technology museum with light as the theme, integrating knowledge, art, and light and shadow art. It is also a light-themed exhibition hall, showcasing cases and high-tech products related to light technology. Since its opening to the public, it has been loved by tourists, especially children. As a science popularization education base in Beijing, it is a demonstration site for the integration of tourism and study.
The Light Science and Technology Museum is adjacent to the Central Party School and the Summer Palace, and includes seven major theme pavilions. It has innovatively developed light science popularization, light wisdom, light time and space, light home, and light metal theme pavilions, and launched light science popularization research and "Light Technology Lecture Hall", creating a comprehensive cultural consumption new space that integrates light coffee shops, bookstores, light and shadow cultural exhibitions, and special theme activities.
Recent activity: On Saturday, October 26th, visit the national science popularization education base - the Light Technology Museum. In the twinkling lights and the vast sea of stars, let's start a romantic collision between technology and culture, and experience the "Seeing Light Science Popularization Exhibition" and the outdoor light and shadow show "Journey to the Universe".
Special note: The light and shadow show is an outdoor performance. To ensure your safety, in case of severe weather such as heavy rain, strong wind, or snow, the light and shadow show will be rescheduled. In case of special weather, you can call the customer service hotline for consultation or rescheduling. We apologize for any inconvenience caused. Inquiry hotline: 86-10-62872517
PART. 06 Tourism + Transportation Integration
Chaoyang District has opened the city's first cultural tourism bus line, which is 30 kilometers long and connects the "three major urban green lung parks" (Chaoyang Park, Olympic Forest Park, and Beijing Wenyuhe Park), the "three major landmark night tour destinations" (Liulang River Night Tour, Olympic Tower, and Beijing Wenyuhe ParkThousand-Light Festival), and the "four major top commercial districts" (Yansha Blue Harbor, Sun Palace, Asia Olympics, and Beiyuan), allowing tourists to roam the city and promote consumption, providing rich and diverse experiences for citizens and tourists. This route has a strong leading and demonstrative role in improving the city's tourism transportation services.
When the double-decker bus passes by Yan Sha Pier, passengers can walk along the Liangma River to SOLANA, a comprehensive commercial area that integrates shopping, dining, entertainment, and cultural activities. The picturesque Liangma River depicts a dreamy "world" for tourists, making it hard to leave.
During the 2024 Beijing Chaoyang International Light Festival, meet at the Liangma River International Customs Waterfront of "No Night Chaoyang" with "flowing light and colorful" performances created by AI digital technology projected onto building facades, starting from Yan Sha Pier.
The tour continues to the core of the Sun Palace business district. In addition to shopping and dining, the Sun Palace business district also offers various entertainment and leisure facilities such as cinemas, gyms, and children's playgrounds, suitable for family outings.
Heading north, arriving at the Beijing Olympic Tower, passengers will reach the center of the Asia-Olympic business district, where well-known shopping malls such as the Beichen Shopping Center, the Huan Yu Hui, and the New Olympic Shopping Plaza are gathered. This is a perfect blend of sports and business, vitality and passion. The colorful light show outlines the dazzling silhouette of the Olympic Tower at night, another must-see night tour landmark on the "Chaoyang Cultural Tourism Bus Line."
As the main venue of the 2024 Beijing Chaoyang International Light Festival, the Olympic Center District has three main theme areas of "Shining Dreams," "Brilliant Lights," and "Artistic Grand Ceremony," with 15 light and shadow art scenes and nearly 50 cultural and entertainment activities for citizens and tourists to enjoy a light-chasing journey.
The Beiyuan business district is adjacent to the Asia-Olympic business district and is a "newcomer" on the Chaoyang consumption map. Emerging businesses such as the Longhu Beiyuan Tianjie not only provide passengers with a one-stop shopping experience but also offer various dining and entertainment facilities to meet the diverse needs of tourists.
The carriage also has a cultural and creative display window, showcasing Chaoyang's characteristic cultural and creative brand "Chao You Fan Er" series of products, including city cultural tourism landmark refrigerator stickers, flying discs, and other Chaoyang gifts, as well as Liangma River mascot "Qi Qi" thermos cups, capsule power banks, and other derivative peripherals. There are also unique bus models for passengers to visit and appreciate, allowing passengers to further experience the cultural charm of Beijing's public transportation, which has been established for a hundred years.
PART. 07 Tourism + Sports Integration
Travel with China Open and Beijing Marathon
The China Open and Beijing Marathon are internationally influential sports events held in Beijing, attracting sports enthusiasts from different countries, regions, and all over China every year. Especially during the China Open, which coincides with the National Day holiday, it increases the attractiveness of Beijing holidays. These two events are the iconic projects of the "Travel with Sports" brand that our city is striving to build, and they represent the integration of tourism and sports.
The China Open is held at the National Tennis Center in Beijing Olympic Forest Park. Recently, the surrounding Olympic Center area has been selected as the main venue for the 2024 Beijing Chaoyang International Light Festival, lighting up the "Double Olympic City" with dazzling lights. With 15 light and shadow art scenes and nearly 50 cultural and entertainment activities, it offers citizens and tourists a journey of chasing light.
The Beijing Marathon, which started in 1981, is the most market-oriented, largest, and representative single event of the Chinese Athletics Association. It has developed into a traditional sports event with international influence and is known as the "National Marathon" by runners.
PART. 08 Tourism + Industry Integration
Xiaomi Automobile Factory
The Xiaomi Automobile Factory is a modern industrial enterprise located in the Beijing Economic and Technological Development Zone, with an annual production capacity of 100,000 pure electric cars. The latest industrial tourism project developed by the Xiaomi Automobile Factory allows visitors to experience the leading high-tech automotive products, industrial production technology, and artificial intelligence workshops in China and even internationally within an hour. This tourism project is the most representative case of the integration of tourism and modern industry in China.
The park integrates research and development, production, sales, and experience, and has built six workshops exclusively for new energy vehicles, including stamping, die-casting, body, painting, battery, and final assembly. It has introduced more than 700 robots to directly serve the production line, achieving 100% automation of six key processes such as high-precision quality inspection empowered by AI.
PART. 09 Tourism + Industry Integration
"There is a kind of life called Huairou - come to Huairou" Series of Activities
As the capital's ecological conservation area, Huairou has a good ecological environment, beautiful agricultural and rural scenery, and rich tourism resources. Huairou has launched a series of activities called "There is a kind of life called Huairou - come to Huairou", deeply tapping into the ecological and agricultural rural resources of the area, and carrying out seasonal activities such as "Come to Huairou to enjoy the spring mountains", "Come to Huairou to enjoy the coolness", "Come to Huairou to taste the autumn charm", and "Come to Huairou to celebrate the New Year". Tourists can experience traditional rural activities such as enjoying mountain flowers, cooling off in the summer, enjoying the harvest, and attending large markets, as well as trendy activities such as village cafes, film carnivals, music carnivals, and Chinese-style cultural festivals. It is a successful case of integrating tourism with agriculture and rural areas.
There are 4 main themes and 26 customized routes. Scan the QR code below for an immersive experience "Huairou Life" in different seasons.
Recently, many scenic spots in Huairou are in the midst of autumn, and coming here unlocks a different autumn mood.
Driving on Laniang Road, the autumn scenery along the way makes your eyes enter a colorful world.
Beijing Labahe Primitive Forest Park, at this time the park is ablaze with autumn colors, as if in a beautiful oil painting. Every step is a different view. The park is currently in its best viewing period.
After arriving at the scenic spot, there are two ways to visit. One is to walk along the way to enjoy the autumn scenery of the scenic spot, take pictures and leave beautiful moments; the other is to take a sightseeing car directly to the viewing platform to enjoy the beautiful scenery.
The Great Wall at Mutianyu in autumn is like a winding dragon, meandering between the colorful mountains and steep ridges. Currently, the scenic area has entered the best viewing period, and the period for viewing the autumn leaves can last until late October. You can choose to take a sightseeing cable car and overlook the colorful forests in the mountain valleys.
The Huanghuacheng Lakeside Great Wall Tourist Area in autumn is picturesque, with colorful autumn leaves and blue lake water reflecting each other, as beautiful as a fairy tale. Currently, the scenic area has entered the best viewing period, and the period for viewing the autumn leaves can last until early November.
Mid-October to mid-November each year is the best time to enjoy the autumn scenery on the West Mountain Trail of Yanqi Lake. Standing high and looking out over the autumn scenery of the capital, you can overlook the panoramic view of Yanqi Lake, which is like a painting.
It is recommended to park at P5 and take the No. 2 entrance to go up the mountain, then turn right and walk all the way to the No. 3 entrance. This route has more beautiful scenery, and the best photo spots include "Listening to the Echo of Geese," "Surrounded by Greenery and Fragrance," and "Overlooking the Lingfeng and Lan Lake" observation decks.
PART. 10 Tourism + Health Integration
Zhima Health Zero Store
As a century-old pharmaceutical company, Beijing Tongrentang has developed and launched a series of health-themed medical and health care products, health drinks, peripheral cultural and creative products, and domestic trendy products. It has also built the Zhima Health Zero Store in Daxing District and several chain stores in the urban area, launched health experience projects, and created the Zhima Health brand. As a cultural and tourism experience base in Beijing, the Zhima Health Zero Store of Tongrentang attracts tourists from all over the country to experience and purchase traditional Chinese medicine health products. Its model of integrating tourism and health has promotional and demonstrative significance.
There are three exhibition areas, including 42 different scenes
/ Unmanned medicine vending machine /
There are only 10 of these machines in the world. This is one of them. And it is the first one in Asia. It can store up to 9000 individual items. Consumers can receive their medication within 45-60 seconds from placing their order.
/ Yuelive Products /
The packaging uses environmentally friendly materials such as kraft paper.
/ Tea House /
There is Chinese tea available. There are also 9 different flavors of German herbal tea. These teas are all selected from organic tea leaves. They are very suitable for white-collar workers.
/ Baking House /
The baking house is... (the text ends abruptly and does not provide a complete sentence) Based on the characteristics of Western culture's food and nutrition regions.
Bakers will develop and introduce single or combined health food therapy products suitable for different seasons based on the four seasons of spring, summer, autumn, and winter.
