What kind of wonderful reaction will happen when a modern city meets a thousand-year-old city?

From September 22 to 24, the 8th Hebei Tourism Industry Development Conference is held in Langfang and Dingzhou. On the banks of the Grand Canal, the City of Drama and Travel is full of wonderful performances. Under Dingzhou Tower, the new rhyme of the ancient city blooms. A beautiful and fun tourism feast in Hebei opens beautifully.

General Secretary Xi Jinping points out: Cultural industry and tourism industry are inseparable, so we should persist in molding tourism with literature and displaying literature with tourism, and promote the integrated development of culture and tourism, so that people can appreciate the beauty of culture and cultivate the beauty of the soul while appreciating the beauty of nature.

Thoroughly implement the spirit of General Secretary Xi Jinping's important instructions, Hebei will give full play to the advantages of  proximity , do a good job of beauty, amplify the flow of arrival, accelerate the construction of a strong tourism province with the integration of culture and tourism and all seasons in the whole region, and promote the high-quality development of tourism to be stable and far-reaching.

So close, so beautiful, go to Hebei on weekends

When you arrive in Hebei, the new format, new scene and new gameplay will surprise you --

In Langfang, have a date with A Dream of Red Mansions! On September 16, Zhang Cheng'an, a Beijing tourist, walked into Only a Dream of Red Mansions, Drama Fantasy City. In the vast space, the theme song of the TV series A Dream of Red Mansions is echoed, and the characters' dialogues are written on the cloisters and screen walls, and the stories of A Dream of Red Mansions are everywhere.

In the classroom of No.35 Middle School, attend classes with actors; In the courtyards, feel the fireworks of old Beijing; Experience the dreamlike A Dream of Red Mansions in the You Huan Wu Theater ...

Immersive drama performance skillfully connects the Red Chamber World inside and outside the book, and tourists are both bystanders and people in the play. Zhang Cheng'an shouts: 'It really hits the spot!'

In the hearts of a thousand readers, there are a thousand versions of A Dream of Red Mansions. Since its opening in July last year, this drama theme park has continuously attracted a large number of tourists from home and abroad, and has become a new landmark of culture and art in Beijing, Tianjin and Hebei.

Shaping tourism with culture and highlighting culture with tourism. When culture meets tourism, new economic formats are born and the value of cultural industries is reshaped. Hebei innovates ideas, enriches tourism products with vivid characteristic resources and opens up new space for industrial development with 'Tourism+'.

Su Dongpo unexpectedly crosss the Dingzhou Tower in 2024, and is mistaken for the lost uncle of COSPLAY by Lin Jia, a high school student. Blowing sugar people and tasting delicious food in Song Jie(St), and going to the live broadcast of poetry to improvise 'At first glance, the vast territory is full of beautiful scenery.'

Recently, five episodes of mini-short drama 'Hello, Su Dongpo' have been broadcast online. Following Su Dongpo's footsteps and appreciating the history and culture of Dingzhou, many netizens go to Dingzhou because of this mini-play.

On September 16, Snow Ruyi 2024 Chongli Marathon fired at the National Ski Jumping Center. More than 4,100 runners are enjoying the autumn scenery of the small town of Winter Olympics and rushing all the way on the 'Romantic track' after the Olympic Games. He Fujun, the champion of the men's half marathon team from Gansu, said: 'The track is very beautiful, and I have a feeling of running in the painting.'

Traveling with sports events, intangible cultural heritage, food, performing arts, etc., Hebei actively cultivates new scenes of cultural tourism consumption with diverse formats, creates new experiences of cultural tourism consumption in various forms, and continues to create a 'Tipping point' in the cultural tourism consumption market.

A large number of new format projects will iterate from scenery to scene. So close, so beautiful, go to Hebei on weekends is becoming the 'Poem and distance' for visible scenery, audible stories and yearning heart.

Go to Hebei, the strength of the policy gift package is full of sincerity --

'I miss the specialty food of Tangshan, here we come! 'On Saturday, September 21, tourist buses from Beijing and Tianjin stop in the parking lot of Tangshan Banquet. Visitors can't wait to get off and experience this '"Edible Food Culture Museum'.

'Tasting food at the Tangshan banquet and enjoying performances at HetouLaojie(St) have become the first choice of many citizens. Almost every weekend, we will organize tourist buses to come here.' Qian Xiuhui, manager of Tianjin Linghui International Travel Service Co., Ltd. says.

Thanks to Hebei's policy of free access to expressways on weekends and holidays, a trip to and from Tangshan by Tianjin tourist bus can save about 70 RMB expressway tolls. 'Since the beginning of this year, travel agencies have sent nearly 600 tourist buses to this route, with more than 20,000 tourists. Give a like for Hebei's good policy!' Qian Xiuhui says.

A provocative policy makes Hebei tourism more prosperous.

According to the statistics of the Provincial Department of Transportation, since the implementation of the policy on March 31, 2023, the province's expressway tourist chartered cars have accumulated 1,558,800 free trips, with a total toll exemption of 240 million yuan, with an average of 154 yuan per trip. The attraction of the tourism market continues to be released.

Give financial rewards to travel agencies that attract customers into Hebei through charter flights, trains and ships; The online product 'Leyou Beijing-Tianjin-Hebei One Code Pass' to get food, accommodation, travel and entertainment in one stop; Seven through-train tourist routes from Beijing and Tianjin to Hebei are opened ...

Competing for feelings, competing for services, and sincerely giving benefits to fans. Hebei has launched a number of policies and measures with weight, strength and long-term benefits, which have injected a 'Cardiotonic agent' into the development of the tourism market.

According to the data of the Provincial Department of Culture and Tourism, during the Mid-Autumn Festival this year, the number of tourists and the total tourism expenditure in the province have recovered to 146.1% and 144.3% respectively in 2019, among which the proportion of tourists from Beijing and Tianjin has reached 17.2%, exceeding the historical level in the same period.

Go to Hebei, 'Influencing' online and unlocking offline, the scenery is appreciable --

On September 12, golden sunshine was sprinkled on the sea, and Dong Yuhui, the anchor of 'Walking with Hui', stood in the bow of the boat against the wind and started his second live broadcast trip to Hebei.

During this trip to Hebei, Dong Yuhui went to Qinhuangdao, Chengde and Langfang successively to broadcast the sunset by the sea on the beach, watch live performances in the summer resort and experience the embroidery, Beijing embroidery and cloisonne crafts in Langfang. The audience for each live broadcast was 10W+.

Netizens praise: 'Hebei is so beautiful, we must go and see it', 'Hebei looks beautiful in the live broadcast room, how shocking the scene is', 'Beautiful Hebei is worth going to' ... The three-day event has a topic broadcast volume of 290 million person-times, and the online traffic directly translates into the offline 'reservation' of the Mid-Autumn Festival holiday.

'Wukong' becomes popular, and many 'destiny people' have made a special trip to the shooting location to punch in. Fuqing Temple in Cangyan Mountain, Jingxing County, Nan'an Temple Pagoda and Yuhuang Pavilion in Yuxian County, and Qinghua Temple Flower Pagoda in Laishui County, all of which have also ushered in 'The wealth of splashing the sky'.

Since the launch of the first 3A domestic game Black Myth: Wukong on August 20, local cultural and tourism departments have quickly come out to 'recognize relatives' and made every effort to increase publicity. Through 'Wukong', the cultural tourism departments, scenic spots and self-media in cities and counties of Hebei Province are also actively promoting their own scenic spots.

Innovate propaganda methods, Hebei carries out marketing promotion in a multi-directional, three-dimensional and centralized manner, forming a fission communication effect. Good mountains, good waters and new ways of playing attract tourists to praise online and 'meet' offline.

From the 'four seasons' and 'five belts' normalized all-media marketing, to inviting celebrities from all walks of life and online celebrity talents to appear as spokespersons for their hometown; From holding 'Hebei Cultural Tourism Promotion Week' in Shanxi, Beijing and other neighboring provinces and cities to entering foreign markets such as Malaysia and Austria ... Now, the brand influence of 'So Close, So Beautiful, Go to Hebei on Weekends' has spread all over the country and gone overseas.

Tourism develops at the right time, and goes far away poetically.

Welcome to Hebei, enjoy Hebei and explore this 'Undervalued treasure'. Hebei, which is developing with high quality, sends the sincerest invitation to all corners of the country: Wonderful, meet in Hebei!