An intangible cultural heritage gift is a testament to ingenuity in every detail, brimming with cultural significance. Let's savor the beauty of "intangible cultural heritage + cultural creativity" together!

Beijing Gifts

"Beijing Gifts" is a brand of tourism commodities and cultural creative products launched by the Beijing Municipal Bureau of Culture and Tourism. Since its establishment in 2011, it has garnered widespread recognition from consumers and has become a highly influential brands nationwide.

Tu’er Ye - Lord Rabbit

The Tu’er Ye - Lord Rabbit is a traditional clay-painted sculpture craft from old Beijing, serving as a unique cultural symbol of the city. Originating in the late Ming Dynasty, it boasts a history of over 380 years and has become one of the most representative intangible cultural heritages of Beijing.

The Tu’er Ye - Lord Rabbit merchandise from Beijing Gifts has transcended traditional clay-painted sculptures and evolved into a series of cultural and creative products, including keychains, bookmarks, pendants, magnets, notebooks, and washi tapes, breathing new life into the traditional Tu’er Ye - Lord Rabbit.

The "Quintessence of Chinese Culture" Series - Peking Opera Masks

Peking Opera, as one of China's national quintessences, flourished after its introduction to Beijing and became renowned worldwide during its heyday. Integrating the characteristics of other opera traditions such as Huizhou Opera, Kunqu Opera, and Qinqiang Opera, the development and prosperity of Peking Opera reflect the profound cultural heritage, inclusiveness as the capital, and the rich diversity of life in Beijing.

The "Quintessence of Chinese Culture" series of Beijing Gifts selects iconic symbols (facial masks) of Peking Opera and its most representative characters to promote Peking Opera culture through different material carriers, showcasing the beauty of national quintessence.

Huajiang’s Peking Opera Masks Coffee Cup

This design incorporates the facial images of six characters from different Peking Opera productions, each with its unique color scheme, reflecting the distinctive personalities and iconic status of the characters in Peking Opera.

China National Peking Opera Theater Facial Mask Series

Established in January 1955, the China National Peking Opera Theater is a state-owned troupe directly under the Ministry of Culture and Tourism of the People's Republic of China, with the renowned Peking Opera master, Mr. Mei Lanfang, serving as its first president. The Peking Opera Facial Mask is the first cultural and creative derivative product of the China National Peking Opera Theater. How does a small face mask carry the essence of Peking Opera culture? The design inspiration comes from the four main roles in Peking Opera - Sheng (male), Dan (female), Jing (painted face male), and Chou (clown), with each mask representing a character from classic productions and offering four different functions: soothing, whitening, moisturizing, and firming.

Intangible Cultural Heritage DIY Kit - Featuring Kites Embroidery, and Chinese Knots

The DIY kit of intangible cultural heritage upholds the principle of inheriting intangible cultural heritage while integrating design elements, blending cultural essence with modern elements. It serves the society by presenting novel sensory experiences and innovative concepts of intangible cultural heritage life.

Shunyi Good Gifts

"Shunyi Good Gifts" is a unique cultural tourism brand based on the cultural connotations of Shunyi District, integrating landmark buildings, cultural relics, and many intangible cultural heritages as creative sources. It focuses on high-quality specialty products, agricultural and sideline products, and cultural and creative products to create local cultural tourism commodities, becoming one of the business cards of Shunyi tourism.

"Wanwu" Brand Intangible Cultural Heritage Series - Nine Linked Rings

Nine Linked Rings is one of the four traditional Chinese puzzle games, embodying profound Chinese traditional culture. The "Wanwu" brand intangible cultural heritage series of Nine Linked Rings is designed by the fourth-generation representative inheritor of the solving Nine Linked Rings intangible cultural heritage project in Shunyi District.

By incorporating cloisonné craftsmanship, Chinese knots, and other intangible cultural heritage elements, the Nine Linked Rings series showcases the wisdom and beauty of traditional Chinese culture. It was listed on the 2021 "Beijing Gifts" tourism merchandise and cultural creative product competition "Jinghua Shenyun" themed list.

Tangrenfang

"Beijing Silk Dolls" are three-dimensional soft puppet made with iron wire as bones, cotton as flesh, silk fabric as skin, real silk as hair, and silk fabrics for clothing, named after their surface material. In 2021, Beijing Silk Dolls were listed as the fifth batch of national intangible cultural heritage representative projects.

Beijing Tangrenfang is engaged in the creative design, production, and sales of "Beijing Silk Dolls" and their derivatives. Among them, the derivative product "Chinese Barbie" Tang dolls, innovatively designed based on the traditional craftsmanship of "Beijing Silk Dolls," are exquisitely crafted, lifelike, and have a strong Chinese style. They have been renowned domestically and internationally as national and Beijing gifts, telling vivid Chinese stories to the world.

Yongyuan

Located within Beijing's Second Ring Road, adjacent to the central axis, "Yongyuan" is China's first multi-format compound intangible cultural heritage-themed cultural and creative park. Yongyuan Intangible Cultural Heritage Park evolved from the old Beijing Sanluchang factory, , which was the original production site of the well-known national brand "Dabao SOD Honey."

With a total construction area of 14,000 square meters, the park is divided into eight areas: Chaoyulou, Qionghualou, Caiweilou, Tangsonglou, Lumingyuan, Zhangtianlou, Jiurulou, and Muqinglou.

During its construction, Yongyuan incorporated non-material cultural heritage elements such as bracket sets, brick carvings, and bamboo weaving, seamlessly blending with the existing century-old buildings and surrounding landscapes to create a modern park imbued with historical memories. Everywhere one look, there are weaving, embroidery, carving, engraving, and painting, creating a picturesque landscape that is steeped in intangible cultural heritage.

The significance of "Yongyuan" extends beyond its physical form, as it integrates outstanding intangible cultural heritage resources from all over China. It encompasses a diverse range of activities, including intangible cultural heritage creation, research and development, design, prototyping, display, sales, experiential engagement, and training, fostering the dynamic transmission of intangible cultural heritage.

Address: No. 4 Yongsheng Xiang, Dongcheng District, Beijing