The Jixiang Theater located on Beijing Wangfujing Dajie(St) celebrated its third anniversary of reopening and officially opened the "Beijing Gifts" Opera-themed store. This themed store, featuring derivatives from multiple Beijing opera theaters and performance venues, ranging from opera-themed jewelry, opera poster-style fans to opera costumes, will cater to the needs of consumers of all ages.

On the 9th, the "Beijing Gifts" Dual Olympic Games-themed store also opened beside Entrance BC of the National Stadium (Bird's Nest). This year, there will be a total of seven "Beijing Gifts" themed stores of different types.