During the Dragon Boat Festival holiday, colorful activities injected vibrant energy into the consumer market, with activities such as making sachets, strolling through markets, and watching performances. Over the holiday period, key monitored sectors by the Municipal Bureau of Commerce, including department stores, supermarkets, specialty stores, restaurants, and e-commerce enterprises, achieved a total sales volume of 2.86 billion yuan, representing an increase of 8.7% year-on-year. In the city's 60 major commercial districts, foot traffic reached 22.802 million people, up 10.3% year-on-year, with total consumption amounting to 6.57 billion yuan, up 12.9% year-on-year.
During the Dragon Boat Festival, at the Parkview Green Fangcaodi, a three-day traditional percussion performance and classical dance performances provided consumers with a rich artistic experience. At the Tangu Town in western Beijing, people enjoyed a leisurely holiday in the valley. Activities such as sunset tours, mountain markets, and outdoor bubble shows were filled with laughter and joy, with a daily foot traffic exceeding 20,000 people.
The newly unveiled commercial complexes also added vitality to holiday spending. On the eve of the Dragon Boat Festival, the Mixc in Xibeiwang opened its doors to customers, featuring over 200 specialty brands. Over the three-day holiday period, sales exceeded 18 million yuan, with foot traffic surpassing 2 million people. The recently opened Hopeson held Dragon Boat Festival-themed activities such as Hanfu parades and traditional performances, contributing to holiday sales of over 35 million yuan within just over a month of its opening.
During the 2024 Dragon Boat Festival holiday, foot traffic in all 60 major commercial districts in the city increased by 10.3% year-on-year. Among them, the Universal Beijing Resort district, the Sun Palace district, and the Wangfujing district saw foot traffic increases of 34.4%, 24.9%, and 18.8% respectively. In the Wukesong Arena district, the Wangjing district, and the Dianmenwai district, consumer spending increased by 63.4%, 50.6%, and 40.7% respectively, compared to the same period last year.
During the holiday period, with the assistance of the policy to trade in old appliances for new ones, there was a peak in household appliance consumption. At the Red Star Macalline store near Dongwuhuan, many residents came to buy household appliances. "Our new home will be ready soon, so we're here to order various appliances in advance," said Mr. Gong, a resident. Many stores are offering trade-in promotions, with old TVs being exchanged for discounts of several hundred yuan. According to data from the Beijing Municipal Commerce Bureau, sales of green smart consumer goods in the city reached about 60 million yuan during the holiday, with over 17,000 units of green smart home appliances and furnishings traded in. With various activities driving demand, sales at key e-commerce enterprises increased by 19.9% compared to the same period last year.
On a summer night, the nighttime consumption vitality of Beijing continues to rise. Inside the Urban Green Heart Forest Park, the "Parent-Child Tribe Light and Shadow Night Amusement Park" resonates with the sounds of insects and birds, with lights and shadows intertwining, allowing both children and adults to immerse themselves in the charm of nature. Along the Liangma River Cruises, the "Night Tour of the Great Ring" combines international styles with the ancient charm of Beijing, enchanting people with the colorful night. According to Chi naums data, during the holiday period, the number of nighttime service consumption transactions in Beijing increased by 17.1% year-on-year. The new experience of integrating commerce, culture, tourism, and sports has also attracted many out-of-town tourists, with cultural and entertainment expenses and tourism ticket purchases during the Dragon Boat Festival holiday increasing by 39.9% and 24.9% year-on-year, respectively.
Translator: BAI Jing
Reviewer: BAI Jing 1
