The Beijing International Tourism Expo (BITE) is sponsored by the Beijing Municipal Bureau of Culture and Tourism, planned and organized annually by Beijing Relation Conference and Exhibition Services Co., Ltd. Since 2004, BITE has been successfully held for 18 years. Each year, BITE attracts nearly a thousand exhibitors from more than 40 countries and regions around the globe and over 20 provinces and autonomous regions in China. In addition, each year BITE invites over 300 international and domestic hosted buyers. During the exposition, there are various professional forums, dozens of themed promotional events, and thousands of business matchmaking meeting sessions. The highest on-site sales at the expo have exceeded 40 million RMB, and each session sees cooperative agreements amounting to nearly 1 billion RMB.

After 18 years of development, BITE has become a key event in the international development of Beijing’s tourism industry, and it has become a renowned comprehensive tourism exhibition worldwide, leading in Asia and top-notch domestically. It serves as a model and benchmark for the professionalization and internationalization of domestic tourism exhibitions. BITE is a highly market-oriented expo that also involves public participation, garnering widespread praise from the tourism industry. It offers professional, cross-regional, and multi-industry exchange and trade opportunities, high-quality and efficient buyer-seller meeting services, a diverse display of tourism cultures, and convenient and affordable on-site sales. With distinctive features and rich content, it has become an important platform for exchange and trade in the domestic and international tourism industries, playing a significant role in tourism trade and brand promotion.

The 19th Beijing International Tourism Expo will be held from June 14 to 16, 2024, at the China International Exhibition Center (Chaoyang Hall). The organizing committee, adhering to the concept of promoting transactions and enhancing efficiency, will selectively invite high-quality international and domestic professional buyers, and organize meetings and matchmaking sessions to improve B2B exchanges and transactions. Besides the regular exhibition areas, the expo will actively expand its focus on tourism, deeply exploring exhibitions and displays of tourism + technology, tourism + metaverse, tourism + sports, tourism + entertainment, tourism + homestay, tourism + rural revitalization, tourism + shared farms, tourism + wellness, tourism + cultural and creative industries, tourism + script entertainment, tourism + finance, tourism + educational tours, tourism + equipment, tourism + photography, tourism + baking, tourism + Zen tea, tourism + goods, tourism + food, and other special products. This year’s BITE plans to hold a number of themed forums, industry seminars, exchange meetings, trade fairs, etc., to expand the broad prospects of the in-depth integration between tourism and various industries.