Video | Beijing: More Than Meets the Eye - Zhengyici Theater


The "More Than Meets the Eye" short videos is an international communication project launched by the Beijing Municipal Bureau of Culture and Tourism in 2021. The video creates a new way of visual expression for international communication through "culture plus tourism scenes", with the intention of evoking a sense of longing in overseas audiences when they see Beijing's beautiful scenery and fine art.

In the first season of "More Than Meets the Eye" series short videos, 9 videos were released, which won unanimous praise from domestic and foreign audiences and gained nearly 10 million exposures in domestic and foreign media.

In 2022, "More Than Meets the Eye— New Shougang Park" won three awards in the TV category of the 2nd National Excellent Works of Tourism Public Service Advertising Competition. In 2023, "More Than Meets the Eye" was taken as one of the top ten classic cases of art and tourism integration selected by China Tourism Academy. After the broadcasting of the videos on "Visit Beijing", the official overseas social media account of Beijing Municipal Bureau of Culture and Tourism, many overseas audiences expressed that Beijing must be regarded as their ideal tourist destination.

The second season of "More Than Meets the Eye" series short videos was officially launched in September, 2023.

The Zhengyici Theater stands on the site of a Ming-Dynasty Daoist temple, with its origins dating back over three centuries. The Zhengyici Theater holds the distinction of being China's first fully wooden indoor theater, revered as the oldest and best-preserved pure wooden theater in the nation. lt's affectionately hailed as the "living fossil of Chinese theaters." The Zhengyici Theater has been a witness to the entire journey of Beijing Operafrom its inception and evolution to its glorious peak. Renowned Beijing Opera maestros, including Cheng Changgeng, Mei Qiaoling, Yang Xiaolou, Mei Lanfang, Tan Xinpei, and Wang Yaoqing, have all graced its stage with their performances. Having undergone multiple restorations and renovations, the theater still retains numerous historical traces and its original appearance. Today, this iconic venue is managed by the Northern Kunqu Opera Theatre. lt serves as a platform for traditional operas like Kunqu and Beijing Opera, as well as a variety of performances including music and dance.

Track Information

Deep Night (Beijing Opera)

Jinghu: Ai Bing