The 2024 Spring Festival Ice and Snow Cultural Activities will feature 13 events across Beijing's Olympic venues. The Bird's Nest will host the first space-themed ice and snow park in China, while the Olympic Forest Park will offer a variety of ice and snow entertainment. The Water Cube will host the "ICE CUBE Waterfront Winter Carnival", and the National Speed Skating Oval will provide amusement facilities for all ages. The events will run throughout the Spring Festival period.

"Celebrating New Year in the Forbidden City" in the Bird's Nest

The Olympic Forest Park has also prepared a splendid and colorful cultural feast for citizens and tourists.

The grand exhibition "Celebrating New Year in the Forbidden City" has come to the Bird's Nest, integrating traditional New Year customs, digital interactive experiences, intangible cultural heritage experiences, and market experiences, using multimedia interactive methods to fully reproduce the New Year scenes of the Forbidden City.

At the scene, a "market street" tracing back to history is set up. Nine themed scenes use holographic projection, digital interaction, and other methods to digitally display the New Year artifacts preserved in the Forbidden City: the most detailed panoramic view of the Forbidden City, "Forbidden City Grand View", stunningly appears; scenes of "Lantern Festival Revelry" are recreated, allowing visitors to build a "digital snowman" with their own hands by traveling through time and space. Additionally, the exhibition will also restore the Qing Dynasty's New Year "Seven Nights Lantern Banquet" for the first time. The exhibition activities will continue until February 24th, with visiting hours on weekdays from 10:00 to 18:00 and on holidays from 10:00 to 19:30. Tickets can be purchased through platforms such as Tik Tok and Damai, or visitors can buy tickets on-site for admission.

At the China Arts and Crafts Museum, China Intangible Cultural Heritage Museum, a themed exhibition on the nationally representative intangible cultural heritage project "Zigong Lanterns" from Zigong City, Sichuan Province, will continue until March 9th (closed on New Year's Eve, New Year's Day, and regular closing days). Visiting hours are from 18:00 to 21:00, and tickets can be purchased online by following the "China Arts and Crafts Museum, China Intangible Cultural Heritage Museum" official WeChat account.

The Lunar New Year Temple Fair Market held at the Beijing Olympic Tower recreates the lifestyle in Beijing, allowing visitors to experience the former life in hutongs. The event runs from February 2nd to February 25th, with operating hours from 10:00 to 20:00, and tickets can be purchased on-site.

Located in the golden latitude for skiing, Altay Prefecture in Xinjiang Autonomous Region offers prime skiing conditions. Dong Jian mentioned that the Beijing Olympic Park Management Committee will establish a strategic partnership with the Municipal People's Government of Altay to develop a multi-domain, multi-perspective, and comprehensive cooperation relationship.