Since the Spring Festival holiday, the heated cultural and creative products from various museums in Beijing have kept audiences busy. In just a few days, sales of cultural and creative products from key museums have exceeded 13 million yuan, with nearly 400,000 items sold, achieving impressive results. Museums have proactively planned ahead and utilized elements of excellent traditional Chinese culture such as cultural relics and ancient architecture to design and develop outstanding cultural and creative products that integrate collection, appreciation, intellectual stimulation, and practicality. These efforts inject new vitality into the holiday cultural market and contribute to the continuous upgrading of consumption in Beijing. Building upon the "Top Ten Lunar New Year Museum Cultural and Creative Products," we have specially compiled the "Top Ten Museum Cultural and Creative Products with Distinctive Features," bringing more cultural feasts of museum artifacts to the general public.

1. National Museum's ancient treasures 3D resin fridge magnets

The design elements of the ancient treasures 3D resin fridge magnets are derived from four national treasures: the Shang Siyang Bronze Square Zun, the Bronze Gui Food Container Made for Li, the Shanghoumuwu Cauldron, and the Dayu Ding. The fridge magnets are made of resin material, with colors reflecting a vintage restoration. As fridge magnets, they also serve the original practicality of the artifacts and have multiple uses such as for flower arrangement.

2. Palace Museum's special plaque fridge magnets

The creative inspiration for the Palace Museum's special plaque fridge magnets comes from the existing palace plaques in the Palace Museum and well-known fictitious conceptual plaques like "Cold Palace." The products are crafted from resin, meticulously hand-painted by skilled artisans.

3. Capital Museum's Boju Li cultural and creative ice cream

The Boju Li was excavated from Tomb No. 251 at No. 251 Liulihe, Beijing, in 1974. The Boju Li features seven small and large bull heads cast on its upper and lower parts. With exquisite craftsmanship and high artistic level, it vividly reflects the casting technology of the Shang and Zhou dynasties. The Capital Museum has launched cultural and creative ice creams based on the museum's collection of the Boju Li. These ice creams come in two flavors: matcha and chocolate. With high fidelity in shape and unique flavors, they have become highly popular cultural and creative products among visitors.

4. Confucius Temple and Imperial College Museum's "Inkstone Lake" fragrance stone set

Taking inspiration from the ancient well named "Inkstone Lake" in the Kongmiao and Imperial College museum, bestowed by Emperor Qianlong, the design features a base resembling rolling waves, symbolizing "as literary as spring blossoms, as thoughtful as gushing springs." Legend has it that if scholars drink a cup of water from this "holy water" well, their thoughts will flow like springs, and grinding ink with the well water can make their writing flourish. Placing the "Overflowing Inspiration" fragrance stone, it is believed that the thoughts of literati surge like tides, inscribing the majestic essence of Chinese culture; and students are encouraged to ride the winds and waves, tracing back to the roots of the nation, and embracing its abundant vitality.

5. Dajue Temple's Coiled Dragon Ceiling fridge magnet

This refrigerator magnet is based on the important cultural relic, the Coiled Dragon Ceiling, from Dajue Temple. It incorporates both the octagonal shape and the central coiled dragon motif. The background color of the central coiled dragon is a golden yellow, while various intermediate colors are used to complement the other patterns. The main dragon motif is in a dark brown color, adhering to the architectural style of ancient buildings and faithfully restoring its original appearance.

6. Summer Palace Museum cultural and creative ice cream

The Bronze Ox is a unique cultural landscape and cultural relic on the eastern shore of Kunming Lake in the Summer Palace. Made of bronze, it sits on the embankment north of the Kuoru Pavilion. Originally cast with the intention of "permanently guarding waters," it is believed to bless the people with peace and safety. The Seventeen-Arch Bridge is an arched stone bridge spanning between the eastern embankment and Nanhu Island. The bridge consists of seventeen arches and 62 pairs of railings, with more than 540 stone lions carved atop the railings, each with a unique form. The Summer Palace Museum's cultural and creative ice creams are based on the Bronze Ox and the Seventeen-Arch Bridge, with a variety of flavors for consumers to choose from, balancing both artistic and practical aspects.

7. Capital Museum's Copper Seated Dragon artifact irregular edition

The Copper Seated Dragon artifact irregular edition, inspired by the Copper Seated Dragon, is brimming with creativity. Its gold-embossed cover exudes elegance and grandeur, while the illustrations vividly capture the various detailed features of the Copper Seated Dragon. The use of irregular cutting techniques adds an artistic touch to the product, providing a wider range of usage scenarios for purchasers, whether it's for stamping and check-ins or for jotting down notes.

8. Miaoying Temple auspicious dragon rotating fridge magnet

This product draws inspiration from the architecture of the Miaoying Temple and elements of ancient Chinese dragon culture. In its design, it cleverly combines dragon patterns, auspicious clouds, rain swallows, as well as elements from the coiled dragon ceiling of the Seven Buddha Hall and the six-character mantra ceiling of the temple, merging traditional elements with modern aesthetics to enhance visual impact. Particularly, the design incorporates a sliding track, allowing for an up-and-down sliding effect, highlighting visual dynamism.

9. Beijing Art Museum car diffuser

This car diffuser is inspired by the painted "Fu" (fortune) character on the ceiling of the The Shakya ManiHall in the museum. Its exquisite design and ancient colors, combined with a double-layer design that can rotate for stress relief, symbolize peace, health, and continuous good fortune. While diffusing fragrance in the car, it also brings blessings of happiness and auspiciousness.

10. China Numismatic Museum's "Five Zhu Offering Longevity" Painting

The use of the "Five Zhu" coins can be traced back to the Western Han Dynasty, spanning a period of 739 years from the Western Han to the Sui Dynasty. It is one of the longest-used types of currency in history, hence the folk saying "longevity coins." The China Numismatic Museum's "Money Through the Ages" series of cultural and creative products includes the "Five Zhu Offering Longevity" painting, which uses copper coins in the shape of "Five Zhu" coins to form the seal script character "shou (life)", framed with a golden border, symbolizing auspiciousness and longevity, and has been widely welcomed by consumers.

Translator: NIU Lihua

Reviewer: ZHANG Bo