As the Spring Festival of the Year of the Dragon approaches, Beijing has launched nearly 100 dragon-themed cultural and creative products and 10 new "Beijing gifts" at key scenic spots. The high-quality cultural and creative products have a strong flavor of the Year of the Dragon, such as the "Dragon Dwen Dwen" series, the "Auspicious Dragon" series of fridge magnets from the Beijing Art Museum, and the "Nine Dragons Auspicious" safety buckle from Beihai Park, which combine traditional culture and auspicious meanings. The new cultural and creative products at key scenic spots have distinctive features, such as the "Corner Tower Coffee Cup" with a blue dragon from Jiaolou, and the "3D Note" of the Taihe Palace in Jiachen Year, which visitors can purchase during the Spring Festival. The "Clouds and Dragons Soaring in the East" stamp album combines idioms related to dragons with dragon-themed stamps issued by China Post, providing a three-dimensional interpretation of excellent traditional Chinese culture and having collection value, making it the best choice for Spring Festival gifts.

1 Dragon Dwen Dwen series products

Product description: "Ice Dwen Dwen" is dressed in a dragon suit and appears again with a new image. As a cultural and creative product authorized for development under the Olympic intellectual property rights, "Dragon Dwen Dwen" is a model of the reuse of the "Dual Olympics" cultural heritage and a high-quality carrier for inheriting the Olympic spirit, sports culture, and Chinese culture. The Chinese dragon is the totem and unique spiritual symbol of the Chinese nation, symbolizing the unity of Chinese civilization and the Chinese nation's diversity. As a continuation of "Ice Dwen Dwen" and Chinese zodiac culture, this year's "Dragon Dwen Dwen" image is presented in a more multi-dimensional and rich way, with a series of authorized products including plush toys, ornaments, badges, keychains, etc.

Purchase channels: Beijing Gifts Bird's Nest flagship store, Beijing Gifts Bird's Nest west side store, Beijing Gifts Olympic Park central area north store, Beijing Gifts Ice Ribbon east side store, Beijing Gifts Ice Ribbon west side store, and all China Unicom stores in the city.

2 Bronze Sitting Dragon Cultural Relic Shaped Book

Product description: The prototype of the Bronze Sitting Dragon Cultural Relic Shaped Book is taken from the bronze sitting dragon unearthed from the Jin Dynasty site in Baizhifang, Xicheng District, Beijing. The bronze sitting dragon has a proud posture and incorporates the characteristics of the popular feather-winged dragon and pig-mouthed dragon in the Song Dynasty, with profound historical and cultural connotations and artistic achievements.

The bronze sitting dragon-shaped book, based on its prototype, has exquisite craftsmanship and full of creativity. The gold-stamped cover is elegant and atmospheric, and the illustrations show many detailed characteristics of the bronze sitting dragon. The addition of the shaped cutting process makes the product more artistic. Whether it is for stamping or taking notes, it provides more possibilities for the owner.

Purchase channels: Beijing Grand Canal Museum Cultural and Creative Space

3 "Long Long" series of cultural and creative products

Product description: "Long Long" series cultural and creative products are the first set of zodiac cultural and creative products created by the Municipal Park Management Center for the Year of the Dragon. There are more than 20 different forms of cultural and creative products, including mascot ornaments, pendants, fans, and other daily necessities and souvenirs.

These cultural and creative products are exquisitely designed, auspicious in meaning, and full of charm. They not only value traditional inheritance but also conform to contemporary aesthetics, incorporating historical and cultural elements of the park to interpret the latest and most fashionable "New Year flavor" with Chinese style elements. They are both beautiful and practical, adding a strong cultural atmosphere to the "New Year flavor".

Purchase channels: various park cultural and creative stores

4 Fulu New Year's Set

Product description: "Fulu New Year's Set" is inspired by various rituals and customs of the Forbidden City during the Chinese New Year. The product appearance breaks through the traditional box shape and chooses the palace collection cultural relics filled with lacquer and brocade patterns, symbolizing good fortune, prosperity, and peace. The gift box design is full of auspicious meaning, with auspicious clouds and colorful dragons, vigorous deer, and auspicious birds flying around the Taihe Hall... The vine pattern on the edge of the gourd box symbolizes continuous joy and prosperity. The picture contains the four corners of the world, with the hope of celebrating the Spring Festival together and wishing for universal happiness, presenting you and your friends and family with the New Year's blessings from the Forbidden City.

Purchase channels: Palace Museum bookstore, Palace Museum cultural and creative Taobao flagship store