The collision of technology innovation and cultural tourism can spark remarkable experiences. As the Chinese New Year approaches, the Beijing Municipal Bureau of Culture and Tourism has curated ten innovative cultural and tourism activities, offering visitors and residents new choices for celebrating the Lunar New Year.
For a joyous Lunar New Year celebration, you can immerse yourself in the digital temple fair, witness the colorful dragon painting in the sea at the teamLab Massless, and experience the digitization of traditional opera at the National Center for Performing Arts.
To pray for blessings and celebrate the New Year, you can visit the Yuanmingyuan Shiguang Shopping Street to welcome the auspicious dragon and blessings, join the Happy New Year event at Pop Land to interact with fashionable IP characters, and explore the stories behind ancient relics through digital technology at the Fahai Temple Mural Art Center.
For a family union, you can take your children to the Planetarium to celebrate the New Year, experience the virtual world of light and shadow carnival at the 798 Art District, explore Chinese cinema history online at the China National Film Museum, and experience digital innovations at the Gubei Water Town.
Explore the technological Lunar New Year atmosphere along the ancient capital of the Six Dynasties, indulge in diverse cultural experiences, and join your family and friends in these exciting adventures!
No.1
2024 New Year's Changdian Metaverse Temple Fair
The 2024 New Year's Changdian Metaverse Temple Fair is a collaborative effort between the Xicheng District Cultural Relics Protection and Management Center of Beijing and China Mobile's Migu company. It leverages cutting-edge industry technology such as large-scale immersive digital twinning, digital avatars, high-precision spatial computing, and XR cloud rendering to create a landmark demonstration scene for the integration of cultural tourism and digital economy. This initiative drives the integration of digital technology with the historical and cultural heritage preservation and revitalization efforts in the Liulichang historical and cultural district, promoting the overall protection and utilization of intangible cultural heritage in the area. The project faithfully reproduces the 800-meter streets of Liulichang and Nanxinhua Street, with a focus on iconic landmarks such as Rongbaozhai, Huguang Guild Hall, Anhui Guild Hall, and other historical buildings and intangible cultural heritage brands. It showcases folk activities, market events, and public cultural services. Within the universe, it constructs the historical and cultural charm of the century-old Liulichang district, integrating commerce and culture, and reviving the traditional flavor and bustling atmosphere of the Changdian Temple Fair.
Users can access the Changdian Temple Fair universe space by scanning the QR code. They can explore the entire street district as digital avatars, following the storyline of searching for the "Four Treasures of the Study" as the main narrative. They can learn about the history of establishments like Rongbaozhai, experience intangible cultural heritage, shop at these stores, or enter the Huguang Guild Hall to watch traditional opera and immersive performances. They can also participate in interactive activities such as lantern riddles, writing lucky characters, traditional ink making, and fireworks displays. By participating in online activities, users can earn intangible cultural heritage points and have the opportunity to exchange them for small gifts at offline temple fair events.
Hosted by: Xicheng District Cultural Relics Protection and Management Center of Beijing and China Mobile's Migu company
Duration: February 10th to February 14th
Location: Online, specific QR code details available on promotional posters
No.2
"Year of the Dragon-themed marine creatures" Creation
During the Spring Festival, teamLab Massless has specially planned a technology event themed around the Year of the Dragon in the painted ocean area. Visitors can add dragon elements to the existing marine life and then scan their created "Year of the Dragon-themed marine creatures" to project them onto the walls. Not only can they see their specially created dragon-themed marine creatures swimming in the painted ocean, but they can also interact with them in fun ways, take photos together, combining tradition with technology for an auspicious start to the New Year.
Hosted by: teamLab Massless
Duration: January 6th to February 25th
Location: F10, Joy City, 101 Chaoyang North Road, Chaoyang District, Beijing
No.3
Realm of Art: Digital Artworks of the NCPA
This exhibition explores the fusion of technology and art, particularly focusing on the digitization of traditional opera culture. It brings together cutting-edge technological applications such as naked-eye 3D, AIGC, digital interaction, sound and image therapy, and holographic interactive experiences. Through interaction with intelligent systems, audiences can gain a deeper understanding of the wisdom behind performing arts. By leveraging interdisciplinary integration, the exhibition presents audiences with a fantastical journey of technology and art.
Hosted by: National Center for Performing Arts
Duration: December 22, 2023, to December 1, 2024 (Closed on February 10th to 11th)
Location: Public Space, B1 Floor, Music Hall, National Center for Performing Arts, No. 2 West Chang'an Street, Xicheng District, Beijing
No.4
Dragon Blessing
The Yuanmingyuan Shiguang Shopping Street is located on Gingko Avenue and meticulously crafted as an immersive cultural tourism project based on the historical "Yuanmingyuan Royal Merchant Street". It utilizes cultural essence and light-shadow technology to recreate the bustling scene of the "Garden of Gardens" from a century ago. The upcoming "Dragon Blessing" event during the Spring Festival in 2024 at the Yuanmingyuan Royal Merchant Street promises a unique New Year experience that blends technology with traditional culture.
Hosted by: Beijing Shiguang Yuanming Culture Co., Ltd.
Duration: February 9th to February 15th
Location: Intersection of Gingko Avenue, Yuanmingyuan
No.5
Happy New Year in Pop Land
During the Spring Festival, Pop Land has organized the "Happy New Year" event. Visitors who purchase tickets during the event period will receive precious Pop-themed blessings, allowing them to celebrate the New Year with beloved IP characters and receive abundant blessings. They can experience the perfect blend of technology and New Year festivities, taste a variety of New Year delicacies, and immerse themselves in the joyful atmosphere of the Lunar New Year.
Hosted by: Beijing Pop Land Management Co., Ltd.
Duration: January 13th to February 16th
Location: Pop Land, Building 40, No. 1 Chaoyang Park South Road, Chaoyang District, Beijing
No.6
Special Activity of Fahai Temple Mural Art Center
During the Spring Festival, the Fahai Temple Mural Art Center will host a special digital exhibition—joint interpretation of mural originals, where visitors will be vividly narrated the stories behind the murals in the main hall through a combination of digital technology and original artworks. This event, jointly launched by the Fahai Temple Mural Art Center and the Fahai Temple Cultural Heritage Institute, promises an insightful and exciting joint interpretation.
Hosted by: Fahai Temple Mural Art Center, Fahai Temple Cultural Heritage Institute
Date: February 15th
Location: No. 47-1, Jia, Moshikou Street, Shijingshan District, Beijing
No.7
Spring Festive at Beijing Planetarium
In order to promote traditional culture and create a lively and festive atmosphere, the Beijing Planetarium will hold a special Spring Festival event titled "Spring Festive at Beijing Planetarium," combining both online and offline activities. This event aims to integrate astronomical knowledge with festive elements, inviting visitors to the Planetarium to celebrate the Lunar New Year together.
Hosted by: Beijing Planetarium
Duration: February 12th to February 17th
Location: Within the Beijing Planetarium premises
No.8
798 Art District Mini World Light and Shadow Carnival
The "Future Starfield · Mini World Light and Shadow Carnival" exhibition employs advanced technology to render game visuals, offering viewers a visual experience as if they were immersed in a virtual world. It encourages people to shift their focus from small screens to the larger offline world, providing a deeper sensory immersion into the gaming experience and stimulating boundless imagination and creativity.
Hosted by: Gamma Planet
Guided by: China Audio-Visual and Digital Publishing Association, Game Committee
Duration: January 12th to March 15th
Location: 798 Art District
No.9
Light and Shadow of China-themed science popularization classrooms
The "Light and Shadow of China" series of technology-themed science popularization classrooms, titled "The Scientific World in Movies," utilize the nearly 3,000 square meters of LED screens in the Circular Hall of the China National Film Museum to create an immersive science popularization classroom. Experts in technology, education scholars, and science popularization volunteers will be invited to interpret the scientific principles behind science fiction movies from a scientific perspective, disseminating scientific knowledge and promoting the spirit of science and scientists.
Hosted by: China National Film Museum
Duration: February 10th to February 14th
Location: This is an online event. Please follow the official WeChat public account of the China National Film Museum to participate
No.10
Distinctive activities in Gubei Water Town
During the Spring Festival, Gubei Water Town offers a series of distinctive activities, including the traditional yet New Year-themed drone and sky lantern performances, which bring delight and surprise to visitors in the new year. The phoenix rising from the ashes in the night sky symbolizes auspiciousness and good fortune. Additionally, a technology-infused digital art exhibition will provide a fresh experience for traditional festivals.
Hosted by: Gubei Water Town
Duration: February 2nd to February 24th
Location: Within the Gubei Water Town scenic area
Please refer to the daily activity schedule for specific events.
Translator: TANG Yuxin
Reviewer: WEN Min
