New shopping malls have opened in Beijing, including Wangfujing Xiyue, POLPAS, Urban-rural Shopping Center, and Wangfujing Outlets UP TOWN. These malls offer a diverse range of brands, dining options, and cultural experiences. Nearby activities include exploring Wangfujing Street, visiting the Olympic Park Ice and Snow Carnival, and enjoying the Yuyuantan Park Ice and Snow Season. The malls aim to inject vitality into the commercial districts and provide unique shopping experiences.
Urban-rural Shopping Center
On the afternoon of January 6th, the 32-year-old Urban-rural Shopping Center welcomed both new and returning customers with a fresh new look, contributing to the vibrancy of the Gongzhufen commercial district.
[Photo/ Beijing Youth Daily]
One major highlight of the renovation at the Urban-rural Shopping Center is the opening of street-level shops along the main road. Well-known brands such as Vogos, Naixue, Pizza Hut, and themed stores created in collaboration with internationally renowned designers have established their presence here. The transformation has given rise to an open pedestrian commercial street. The repositioned Urban-rural Shopping Center targets both the older and younger demographics, retaining sections for gold, women's clothing, shoes, fashion, and cashmere while adding various elements to enhance the connection with existing customers. Additionally, a new children's play area spanning nearly a thousand square meters has been introduced on the third floor, along with educational and training programs in art and roller skating, catering to the comprehensive needs of family customers.
[Photo/ Beijing Youth Daily]
[Photo/ Beijing Youth Daily]
The B1 level retains the distinctive charm of the Urban-rural Shopping Center. Here, you'll find a concentration of two to three dozen traditional Beijing food and beverage shops, including not only local delicacies but also regional specialties from around the country, such as Cantonese dim sum and Shanghai-style roast duck with loquat. Whatever you crave, you can find it all in one place here.
In the future, the shopping center plans to boldly upgrade its beautification efforts by combining scenes and experiences. It aims to utilize public spaces within the mall and subway passages to create personalized, immersive seasonal decorations and thematic displays. This initiative aims to enhance the aesthetic appeal of the shopping center, providing customers with an enjoyable shopping experience in visually pleasing surroundings.
Recommended Nearby Activities: The 15th Yuyuantan Park Ice and Snow Season
This year's Ice and Snow Season is located at the west small lake of the Cherry Blossom Garden in Yuyuantan Park, covering an area of over 8,000 square meters. It features more than ten activities under four major themes, including New Year celebrations, winter sports, family fun, and interactive games. While preserving classic activities like snow tubing, new interactive content has been added, such as a snow playground for children and snowmobile rides, providing visitors with a fresh and exciting experience. Within the ice and snow activity area, there are service stations offering warm-hearted services like hot water and storage for the convenience of visitors.
