From the beauty of the red wall that clears up after a snowstorm to the artistic beauty of the "Tang Palace's Night Banquet", from the cultural beauty of poetry and song to the culinary beauty of Chinese pastry, traditional culture is rising in confidence and Chinese pastry is exploding in popularity. This winter, with the warm winter sun, come to Chaoyang to experience traditional culture and feel the hustle and bustle! 

01 Introduction the Museum of Yuxiaoguo Pastry Moulds

Founded in 2019, the Museum of Yuxiaoguo Pastry Moulds is located in Gaobeidian Village, Chaoyang District, Beijing, on the banks of the beautiful Beijing-Hangzhou Grand Canal, covering an area of about 800 square meters. The museum's founder, Mr. Yu Jinjiang, is a famous designer, collector, and artist. Experienced as a designer, he deeply loves traditional Chinese culture and is good at drawing creative inspiration from traditional culture and applying it in his design life.   

The museum now collects more than 10,000 pieces of Chinese pastry molds, which were collected from all over China because Mr. Yu Jinjiang spent more than 10 years, traveling 100,000 kilometers and searching all over the country. The era of these molds spans thousands of years from the Han and Tang dynasties to the modern era, which truly and completely records the history of the development and evolution of Chinese pastry. From the molds, you can see the vivid traditional Chinese culture and ritual life of the ancients. They have exquisite patterns and decorations, and they are also the artistic legacy of ancient carving masters. These molds fully demonstrate the changes in the history of Chinese folklore and folk customs, and retain the most authentic aesthetics of Chinese life, fully integrating the beauty of food and the way of etiquette, reflecting the characteristics of the pastry production process in various regions of China, which is the most precious and rare historical information for understanding and experiencing traditional culture. 

The museum integrates collation research, exhibition experience, and innovation research and development. Based on the collection and collation of traditional pastry molds, the museum provides pastry cultural research information for art, design, pastry, and traditional culture lovers or food enterprises, and integrates the concept of innovative food design into the research and development of cultural and creative products. The museum launches exhibitions of industry research results according to the year, festival, and solar term, collects, collates, and publishes professional theme books, provides people with experience activities according to the different festival and seasonal themes, enriches people's spare time life, expands cultural cognitive vision, and improves industry aesthetic development momentum. It is a unique Chinese pastry-themed traditional cultural experience base in Beijing.

02 Introduction of exhibition halls

Hall 1: the development history of pastry and the pastry life of Canal Culture

This exhibition hall collects pastry molds from various historical periods from the Han and Tang dynasties to contemporary times, showing the shapes, materials, and production techniques of Chinese pastry in different periods and regions.  

This exhibition hall also displays in detail the changes in pastry molds with the Beijing-Hangzhou Grand Canal as the theme, demonstrating the intermingling of flavors in the production of China's southern and northern regions, customs, and people.

Hall 2: festivals of the four seasons in pastry

This exhibition hall exhibits pastry molds related to the seasons in different parts of China, which is an inseparable cultural source of Chinese farming civilization.

Hall 3: birth, marriage, longevity, and happiness in pastry

This exhibition hall mainly displays the etiquette culture of Chinese pastry. "Birth, marriage, longevity, and happiness" are the most ceremonial moments in everyone's life, and in different etiquette scenarios, Chinese pastry reflects the etiquette culture and conveys sweet blessings through different patterns and materials. 

Hall 4: pastry cultural and creative experience space 

The cultural and creative experience space showcases the cultural and creative products developed by the Yuxiaoguo brand around pastry molds. The museum IP mascot "Fuluwa" and the red gourd shape designed for Chinese pastry reflect the Chinese people's wish for good fortune and longevity and are popular among visitors. He can lead people to make pastries together during the experience process, which raises children's interest in learning and gives more joyful impetus to the promotion of the traditional pastry culture.  

03 Museum Address

Building 55, Gaobeidian Xincun 2, Chaoyang District, Beijing, China

Translator: Zhou Huilin

Reviewer: Bai Jing