Wangfujing Street, known as Beijing's "Golden Street," is a century-old commercial street filled with nostalgia and cultural essence. It houses Heping Guoju, a space filled with nostalgic items, China Photo Studio, capturing memories through photography, and Silian Hair Salon, offering artistic hairstyling. The street also offers a haven for art enthusiasts, with bookstores like Wangfujing Bookstore and Hanfenlou Bookstore, and art exhibitions at the Guardian Art Center. Dongcheng District, near Wangfujing Street, is home to various theaters showcasing a wide range of performances.

The 2023 Beijing Publishing Group's "Book Feast" has arrived at various distinctive bookstores in Beijing, offering a culture-rich feast of ink fragrance to book lovers during the early winter season. Wangfujing Bookstore, focusing on themes of traditional Chinese culture, Beijing-style culture, and technological innovation, collaborates with Beijing Tongrentang for interactive experiences such as "scent appreciation, scent identification, and incense-making." They also partner with the Aviation Knowledge Magazine to organize activities such as Mars Rover simulations and themed science boxes. You can follow the WeChat official account of "Xinhua Bookstore Wangfujing Branch" to learn about weekend bookstore events.
Foreign language bookstores, known for their sale of original imported books, have served as "enlightening bookstores" for many people in their 70s and 80s, nurturing countless readers' reading memories.

Hanfenlou Bookstore of the Commercial Press, although located in the bustling Wangfujing Street, is a rare quiet place where you can sense the traditional atmosphere of the century-old publishing house. On the second floor of the bookstore is Hanfenlou Art Gallery, which houses the treasure of the Commercial Press, the "Siku Quanshu (Complete Library of the Four Treasuries)."



