Wangfujing Street, known as Beijing's "Golden Street," is a century-old commercial street filled with nostalgia and cultural essence. It houses Heping Guoju, a space filled with nostalgic items, China Photo Studio, capturing memories through photography, and Silian Hair Salon, offering artistic hairstyling. The street also offers a haven for art enthusiasts, with bookstores like Wangfujing Bookstore and Hanfenlou Bookstore, and art exhibitions at the Guardian Art Center. Dongcheng District, near Wangfujing Street, is home to various theaters showcasing a wide range of performances.

Heping Guoju

On the B2 floor of the Wangfujing Department Store Building, you can find Heping Guoju. With over 2,400 square meters of space, it is filled with items that evoke nostalgia, such as coal briquettes, old-style green trains, advertisements from the last century, photo studios, and vintage bicycles. These objects bring back the childhood memories of Beijing's older generation.

Scenes of Beijing's hutong life, such as Lingjing Hutong and Meichang Hutong, vividly recreate the authentic and sentimental appearance of old Beijing. Every blade of grass, every brick and tile, every teapot, and every pair of sneakers embodies Beijing's unique sense of nostalgia and tells the stories of bygone times.