Xingshou Town in Changping District, Beijing, is known as the "first strawberry town in the suburbs of Beijing." In late autumn and early winter, strawberry vines are growing rapidly in each greenhouse, and the bright and juicy strawberries are taking shape. The reporter learns that the first batch of strawberries in Changping District will be on the market soon, and the citizens are expected to taste the delicious "Changping strawberries" in one month.

The first batch of strawberries is expected to reach an output value of 210m yuan

At present, it is a critical period for strawberry buds to bloom. In a strawberry greenhouse in Taolin Village, Xingshou Town, farmers are busy preparing for the strawberry harvest season.

As one of the key planting areas for the strawberry industry in Xingshou Town, Taolin Village has a 700-acre greenhouse plantation with a green area of over 90%. It mainly produces Hongyan strawberries and Zhangji strawberries, which are of excellent quality and highly recognized by the market and consumers.

In recent years, Xingshou Town has focused on protected agriculture, actively adjusting the agricultural industrial structure and promoting the strawberry sightseeing and picking industry. Currently, there are more than 5,300 strawberry greenhouses in the entire town, with a production of 5,500 tons and an output value of 210 million yuan.

Technology empowers the brand of "Xingshou strawberries"

"With the help of agricultural departments, we have adopted multiple planting methods, tried many new operational techniques, and strictly followed production procedures. It is evident that the strawberries have grown exceptionally well this year." A fruit farmer from Taolin Village said with a smile. In order to improve the appearance and taste of strawberries and meet the buyers' demand for quality, under the strong guidance of relevant departments, Xingshou Town has innovated strawberry planting techniques, continuously exploring areas such as greenhouse construction, planting techniques, and pest control, and shared experiences and techniques with farmers. While increasing production, it helps farmers increase income and stimulates their enthusiasm for cultivating and planting. It is understood that the rapid development of the strawberry industry in Xingshou Town has led to an increase of about 1,300 professional planting households, providing job opportunities for more than 5,000 people.

At the same time, in order to promote the brand of "Xingshou strawberries," Xingshou Town has implemented the creation of high-quality agricultural product-based brands. Each strawberry that passes the production inspection in every village is given a free landmark label, which is affixed to the packaging during sales. This method has greatly enhanced the brand's publicity effect. Xingshou Town has also expanded the sales channels for strawberries and promoted the culture of strawberry cultivation. "We are taking advantage of e-commerce platforms and trying out video marketing and live streaming influencers to promote Changping strawberries, so as to promote Changping's high-quality agricultural products and establish a good brand, allowing more people to taste Changping's high-quality agricultural products," said a staff member from Xingshou Town Agricultural Service Center.

Translator: Li Xiaochun

Editor: ZHOU Huilin