Appreciate unique cultural products, have technological experiences, and select desired travel products... At the 2023 Beijing International Cultural and Tourism Consumption Expo (hereinafter referred to as the "Beijing Tourism Expo"), new products, scenes, formats, and goods from the entire cultural and tourism industry chain including dining, accommodation, transportation, sightseeing, shopping, and entertainment were showcased, demonstrating the new development trend of the cultural and tourism industry.

In the late autumn, the China International Exhibition Center (Chaoyang Hall) was bustling with people. From October 20 to 22, the Beijing Tourism Expo, hosted by the Beijing Municipal Bureau of Culture and Tourism, was held. With an exhibition area of 20,000 square meters, it covered six main themes of culture and tourism, including resources, services, equipment, and cultural tourism and products, and witnessed more than 350 cultural and tourism enterprises and institutions.

"There are limited-edition blind boxes! Let’s take a look!" At the Beijing Tourism Expo, the POP MART booth, which combined modern and classical elements, has attracted many young consumers. "My friends and I love trendy toys, so we must come here to have a look," said Ms. Gong, a resident of Beijing, excitedly. 

The person in charge of the booth told reporters that POP MART and Beijing Gifts have jointly released limited-edition co-branded present boxes for the first time. "We hope to inject new styles and trends into consumption goods by leveraging our advantages in trendy IP and origin design."

At the Beijing Tourism Expo, cultural and tourism units, such as the National Museum of China, Tiantan Park, the Summer Palace, and Yuanmingyuan Park, and well-known brands have brought a variety of cultural and creative new products, attracting many visitors. "I just bought three bookmarks with Qi Baishi’s works printed on them. They are very exquisite and full of cultural charm," said visitor Wen Wanping, while busy selecting merchandise.

The reporter learned that the Beijing Tourism Expo expanded and upgraded upon the former Beijing International Tourism Commodities and Tourism Equipment Fair.

At the Expo, the integration of high-tech cultural and tourism equipment and experiential scenes, such as camping gear, smart RVs, and space capsule homestays, attracted visitors to take photos. The new cultural and tourism consumption scenes, such as the Liangma River International Style Waterfront and Shougang Park, showcased their unique charm.

"The staff member wearing motion capture devices can lead the movement of virtual images on the screen in real-time..." introduced Wang Li, commercial director of 4U (Beijing) TECH. "The technology has been applied in multiple cultural and tourism scenarios, such as virtual human tour guides and AR navigation in scenic areas. By participating in the Expo, we hope to demonstrate ourselves and seek more opportunities for cooperation," said Mr. Wang.

At this year’s Beijing Tourism Expo, Beijing Tourism Group, Ctrip, U-tour, and other travel agencies have launched special discounted tour routes for the "Tourism Expo Tourism Season", attracting many consumers to inquire. "I love travelling, and this Expo provides a lot of travel products at affordable prices," said Ms. Zhou, a resident of Beijing.

"With the accelerated recovery of the tourism market, tourists’ confidence in travelling continues to increase, and their travel concepts are also constantly changing." Li Mengran, Media and Public Relations Manager of U-tour Group, told reports that the Expo provided a platform for travel companies to have face-to-face communications with tourists so that they could quickly and directly understand the diverse needs of tourists and provide high-quality travel products and services to consumers.

In addition, the Beijing Tourism Expo held a number of thematic conferences to promote domestic popular tourist destinations and activities such as new product launches, cooperation signing, and project connectivity. It unveiled a series of activities to boost consumption and measures that benefited the public, creating a cultural and tourism feast for consumers.

Translator：LI Xiaochun

Reviewer: WANG Luchun