The "More Than Meets the Eye" short videos is an international communication project launched by the Beijing Municipal Bureau of Culture and Tourism in 2021. The video creates a new way of visual expression for international communication through "culture plus tourism scenes", with the intention of evoking a sense of longing in overseas audiences when they see Beijing's beautiful scenery and fine art.

In the first season of "More Than Meets the Eye" series short videos, 9 videos were released, which won unanimous praise from domestic and foreign audiences and gained nearly 10 million exposures in domestic and foreign media.

In 2022, "More Than Meets the Eye— New Shougang Park" won three awards in the TV category of the 2nd National Excellent Works of Tourism Public Service Advertising Competition. In 2023, "More Than Meets the Eye" was taken as one of the top ten classic cases of art and tourism integration selected by China Tourism Academy. After the broadcasting of the videos on "Visit Beijing", the official overseas social media account of Beijing Municipal Bureau of Culture and Tourism, many overseas audiences expressed that Beijing must be regarded as their ideal tourist destination.

The second season of "More Than Meets the Eye" series short videos was officially launched in September, 2023.

The Great Wall is a world-famous ancient Chinese architecture and was listed as a World Heritage Site in 1987. It is the longest and largest ancient defense project in the world and is an important symbol of Chinese civilization. Today, the Great Wall carries the spirit of peace, openness, and inclusiveness. The Beijing Great Wall Cultural Belt is the essence of the Great Wall, mainly built during the Ming Dynasty. Most of it is constructed on steep mountains and cliffs, known for its magnificent scale and grandeur. In the second episode of "The Great Wall", we will follow Feng Mantian, as he ascends the Great Wall and listens to the song "Blue Sky, Pale Cloud", experiencing the ancient, delicate, and ethereal charm.

Blue Sky, Pale Cloud

Feng Mantian, Ruan