The 2023 Beijing International Cultural and Tourism Consumption Expo (referred to as "Beijing Consumption Expo") will be held from October 20th to 22nd in Beijing. The exhibition covers an area of 20,000 square meters, with over 350 companies and organizations participating in the cultural and tourism sectors. Cultural and tourism institutions and enterprises from 18 countries including France, Serbia, Pakistan, Laos, Jordan, and Mali, are also participating.
To implement the "Several Measures to Unleash the Potential of Tourism Consumption and Promote High-Quality Development of Tourism," promote the construction of international consumption center cities, and tap into the potential of cultural and tourism consumption, the Beijing Municipal Bureau of Culture and Tourism, in conjunction with the Beijing Municipal Bureau of Commerce, Beijing Municipal Administration of Cultural Heritage, Beijing Municipal Sports Bureau, Beijing Municipal Bureau of Landscape and Greening, and China Association of Travel Services, will hold the 2023 Beijing International Cultural and Tourism Consumption Expo from October 20th to 22nd at the China International Exhibition Center (Chaoyang Pavilion).
The Beijing Consumption Expo, which has expanded and upgraded based on the successful hosting of nine editions of the Beijing International Tourism Commodities and Equipment Expo, is the first industry event in China named after cultural and tourism consumption. It is committed to building an influential international cultural and tourism consumption exhibition brand that ranks at the forefront in the country and in the industry.
The exhibition covers an area of 20,000 square meters, with over 350 companies and organizations participating in the cultural and tourism sectors. Cultural and tourism institutions and enterprises from 18 countries including France, Serbia, Pakistan, Laos, Jordan, Mali, etc. are participating. Enterprises from 20 provinces including Jiangsu, Tianjin, Hebei, Chongqing, Inner Mongolia, Hubei, Guangdong, etc. are also participating. The cultural and tourism bureaus of various districts in Beijing are deeply involved, and the full lineup is participating. Jiangsu Province, as the guest province, will showcase the achievements of integrating culture and tourism from multiple dimensions.
The 2023 Beijing Consumption Expo will highlight the "four new" themes of new products, new formats, new scenes, and new commodities, comprehensively presenting the development trend of the cultural and tourism industry.
First, the integration of new cultural and tourism products meets the demand for high-quality consumption. China Travel Service, Ctrip Travel, China CYTS Tours, and other companies will launch special discounted tour routes for the "Tourism Season of the Expo," with ticket holders eligible for cost reductions. Innovative enterprises such as Golden Snail, MicroAccom, and Big Wave Cultural and Tourism will showcase the latest camping equipment.
Second, technological empowerment fosters innovative integration of culture and tourism. iFLYTEK will launch intelligent voice and artificial intelligence applications; Shenzhen Damoda Corporation will exhibit flying performance drones; SAIC Datong · RV Lifestyles will present the trend of intelligent and mobile travel life with real vehicles; Zhejiang University Research Institute of Computing Technology will bring 3D digital avatar smart devices; Hangzhou Maipu will present a comprehensive solution for digital smart tourism and intelligent navigation services for tourist destinations.
Third, immersive experience creates extraordinary cultural and tourism experiences. Liangma River International Style Riverside, "Cool and Playful Shougang Park", "Ancient Road New Mode Mouth", Leduohai Holiday Plaza's new scenes, Yuanmingyuan Shiguang Maimai Street, "Rongyi National Style Pavilion", and others will join forces to showcase innovative and characteristic fashionable consumption scenes. There will also be a new offline learning space of the "Xuexiqiangguo: Learn more to make your country stronger," providing a simulated shooting immersive experience for national defense education.
Fourth, "Beijing Gifts" new commodities illuminate a beautiful life. POP MART and "Beijing Gifts" jointly release the limited-edition joint gift box "Beijing Limited" for the first time; well-known units and enterprises such as Tiantan Park, Beijing Enamel Factory, Quanjude, etc. will bring the latest tourism products, launching a variety of cultural and creative new products as well as limited-edition IP joint tide products; several participating units will start live streaming mode, bringing good products into thousands of households.
In addition, the awarding ceremony for the "Second Batch of Beijing Tourism Leisure Districts" and "Second Batch of Beijing Micro Vacation Destination Brands" will be held on-site at the Beijing Consumption Expo. During the exhibition, the 2023 Cultural and Tourism New Consumption and Park Vitality Promotion Conference will be held. Lhasa, Guangzhou, Qizhou County in Dezhou, Shandong, Zhongmu County in Zhengzhou, Henan, and other tourism destinations outside Beijing will also hold special promotion sessions. A series of consumer promotion activities and benefits for the people will also be launched on-site.
Currently, all preparations for the Beijing Consumption Expo are in place. The opening ceremony will be held on October 20th in Hall 4 of the China International Exhibition Center (Chaoyang Pavilion). The exhibition will run until October 22nd, and visitors can register in advance for free entry to the exhibition.
Translator: BAI Jing
Editor: ZHOU Huilin
