With hundreds of high-quality brands to create a new scene of consumption, the courtyard style designed to create a natural flavor of hosting tourists, and the new 450-meter Beijing's first aerial super-long runway, Dongba Wanda Plaza was officially opened days ago, to provide people with one-stop leisure, entertainment, and shopping place at home.
Green space for a "micro vacation"
Walking into Dongba Wanda Plaza, you will find its wonderful natural style and diverse high-quality brands everywhere, and the semi-open space appears open and transparent. Looking up, you can see that the 360° panoramic open design under the domed canopy allows the natural landscape to be projected indoors with an excellent view. The streamlined design of the building is also equipped with a dot-matrix LED light array, which creates natural flavors such as water drops, waterfalls, cliff caves, and tree shadows as the light and shadow change.
The first floor of the shopping mall opened up a stage in the lobby, with harp players strumming the strings, and melodious piano sound to attract the public to stop to appreciate and take photo. Every one or two hours, there will be music and dance artists on the stage, bringing wonderful performances and inviting the public to participate in the interaction, so that everyone can enjoy the beauty of art while wandering and relaxing.
Surrounded by the horseshoe-shaped spatial form of the mall, in the middle is an open-air courtyard covering an area of 5,000 square meters, which is dotted with greenery and equipped with a musical fountain, making visitors feel like they're in nature, with the visual impression of being surrounded by mountains and water. Under a white tent, there are leisure seats where you can take a nap, enjoy the scenery, and chat with your friends. On the outside wall of the mall, the largest naked-eye 3D screen in Beijing is eye-catching. On the roof of the mall, there is a large sky garden, and Beijing’s first 450-meter runway in the air passes through the garden, where people can enjoy shopping and feel their passion for sports.
Diverse business forms bring rich experience
At Dongba Wanda Plaza, there is a full sense of social experience. The mall has introduced 258 brands, 33 of which are the first stores in Beijing or the first stores in the region. There are not only sports programs for young people but also good places for parents and families.
In the rock-climbing space located on the first floor - the first store of Pioneer Rock Climbing in the national shopping center, the 16.5-meter Olympic-standard rock-climbing wall is particularly eye-catching, with beautiful red, yellow, and blue rock dots, arousing the desire for conquest of rock-climbing enthusiasts. The sports dream factory – “Melandsport” has go-karting tracks, extreme space, a trampoline park, etc. Whether it is trendy sports or social group building, you can find your fun here.
In addition to sports for young people, China's leading brand of original indoor play - Neobio's flagship store in Beijing also brought a wealth of parent-child experiences. Entering Neobio Family Center is like walking into a dream castle. On the first floor, there is a mini-supermarket with rows of simulated shelves for children to experience the joy of purchasing, as well as the boys' favorite AR fire station and car repair factory for children to experience the fun of different occupations. On the second floor, there is also a party room that can accommodate 20 to 60 people, with design styles ranging from exquisite English college style to camp adventure style, so that families can feel a constant stream of surprises at various parties.
If you want to take your children on an adventure, go to the parent-child friendly children's theater - Little Shakespeare Theatre Art Space Beijing First Store, which is holding the "Cat Detective" immersive detective picture book exhibition. Stepping into the theater, the exquisite magic castle, flying dragons, and other sets, accompanied by magical music, will instantly bring people into the fairy tale world, and parents can bring their children together to find the key to solving the mystery. As a space for "drama exhibition + art experience + talent development", Little Shakespeare Theatre Art Space will also organize art lectures, drama experience classes, script reading, and other activities for children, and at the same time set up "Little Shakespeare Children's Theatre Troupe" and "Little Shakespeare Youth Theatre Troupe". At the same time, "Little Shakespeare Children's Troupe" and "Little Shakespeare Youth Troupe" will be formed, and the young actors will have the opportunity to participate in film and television shootings, performances at international theater festivals, and other activities.
Wanda Cinema located on the 6th floor not only brings top audiovisual enjoyment to the public based on the international top giant screen and digital technology, but also introduces several specialty cinema halls such as parent-child hall. In the Jingdong 7FRESH located on the first basement level, you can not only buy global goodies brought from the source to the dining table but also enjoy the service of having items delivered to your home in as fast as 30 minutes. At the same time, the mall also introduced more than ten must-eat list restaurants, giving the public a fabulous visual and taste experience.
The public can also bring their pets to the mall. As a pet-friendly mall, there are not only poop bags and pet leashes on the first-floor, but also a pet elevator and a series of thoughtful services to give pet lovers more convenience. In addition, Starbucks has pet seats, exclusive cup slots, and other facilities in the outdoor area of the store, and also provides free exclusive drinks for pets; in Holiland, pet owners can enjoy the pet storage service; the Naive Blue photo shop has a special pet photography studio to record beautiful moments for the beloved pets.
New business district injects vitality to the city
The Dongba International Business Center is located in the Dongba block of Chaoyang District, with a total building area of 234,100 square meters, and is the first greenfield industrial land project in Dongba. "Originally, this is the East Fifth Ring Farmers' Market, and after improvement we insisted on industrial transformation and upgrading, positioning it as a commercial complex." The person in charge of the Dongba area introduced that the Dongba International Business Center project is divided into three forms of business: commerce, hotel, and office, of which the 1st to 6th floors are commercial places and the 4 towers are hotels and offices. It is expected that the hotel part will be open for business at the beginning of next year. The office building is in the process of investment.
As the location of Beijing's fourth embassy zone, Dongba is one of the key development areas in Chaoyang District, covering 32 neighborhoods, with a population of more than 200,000 people and a new middle-class clientele. In the future, the Dongba area will focus on building three functional blocks of international communication, high-quality public consumption, and international trade cooperation. Wanda Plaza Dongba will drive the quality improvement and upgrading of the surrounding businesses, promote the new heights of Dongba's commercial station, and create a new model for Beijing's urban renewal.
Translator: ZHOU Huilin
Reviewer: LIU Siqi
