The "More Than Meets the Eye" short videos is an international communication project launched by the Beijing Municipal Bureau of Culture and Tourism in 2021. The video creates a new way of visual expression for international communication through "culture plus tourism scenes", with the intention of evoking a sense of longing in overseas audiences when they see Beijing's beautiful scenery and fine art.
In the first season of "More Than Meets the Eye" series short videos, 9 videos were released, which won unanimous praise from domestic and foreign audiences and gained nearly 10 million exposures in domestic and foreign media. In 2022, "More Than Meets the Eye— New Shougang Park" won the third award for outstanding works of tourism public service advertisements in China. In 2023, "More Than Meets the Eye" was taken as one of the top ten classic cases of art and tourism integration selected by China Tourism Academy. After the video was broadcast on the official overseas social media account "Visit Beijing" of Beijing Municipal Bureau of Culture and Tourism, many overseas audiences expressed that Beijing must be regarded as their ideal tourist destination.
In September 2023, the second season of "More Than Meets the Eye" series short videos officially released. The first episode of "Fahai Temple" was shot in Fahai Temple, which is located in the Moshikou area of Shijingshan District, Beijing. It was founded in Ming Dynasty(1439) and has a history of more than 500 years. There are complete giant murals of the Ming Dynasty in Daxiong Hall in the temple, covering an area of 236.7 square meters, which are painted with Buddhas and Bodhisattvas, twenty Buddhist immortals, flying fairies, animals and flowers, landscapes and auspicious clouds, etc. Fahai Temple frescoes, made by court painters, are the best frescoes in the Ming Dynasty in China, whose exquisiteness and artistic value are comparable to those of the Renaissance in Europe. In this video, let's listen to Wang Zhongshan, a guzheng player who is known as the "Master of Guzheng", and bring the famous Guzheng song "Gao Shan Liu Shui "(Mountain and Flowing Water) with elegant melody.