The Tourism Service Exhibition of Cultural & Tourism Service Theme of the 2023 China International Fair for Trade in Services (CIFTIS) held from September 2nd to 6th at Shougang Park. It focuses on the concept of "technology empowering culture and culture empowering cities" while showcasing Beijing's remarkable achievements in the high-quality growth of its cultural industry in recent years. The "Beijing gifts" brand management center organized 12 well-known enterprises such as Mudan Group, Baichuang Culture, Beijing Enamel Factory, and Imperial Buttery to select cultural and popular cultural and creative products to showcase. Through comprehensive display and promotion, "Beijing gifts" told the story of Beijing and promoted the brand to go national and global.
The "Beijing gifts" products embody the cultural characteristics of Beijing, with innovative designs, materials, and craftsmanship. The exhibition booth creates an immersive interactive experience atmosphere, attracting a continuous stream of visitors to stop and appreciate and take photos. Multiple special offers were also launched at the exhibition, and sales were booming.
Just before the National Day and Mid-Autumn Festival, "Beijing gifts" selected a batch of festival gifts that could meet the needs of giving gifts to relatives and friends, business gifts, and employee benefits. They actively connected with bulk purchasing channels such as supermarkets, e-commerce, and live broadcast platforms on-site, built a cooperation platform, and reached multiple cooperation intentions. During the CIFTIS, the on-site transaction amount of the "Beijing gifts" reached 226,000 yuan, and the total price of intended orders was 185,000 yuan.
"Beijing gifts" is a tourism commodity and cultural and creative product brand created by the Beijing Municipal Bureau of Culture and Tourism. It tells the "Beijing Story" in the cultural and tourism field in the form of tourism commodities, cultural and creative products, and urban souvenirs. While highlighting the cultural connotation of the capital, it strengthens the fashionable expression of Chinese cultural elements and continuously meets people's high-quality cultural and tourism consumption needs. Since its establishment in 2011, "Beijing gifts" has been recognized by consumers. In 2016, it was first included in the list of high-precision and advanced products in Beijing, becoming a highly influential commodity brand in the country, and continuously developing towards high-end, boutique, and internationalization.
