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Beijing Municipal Bureau of Culture and Tourism introduces Beijing Digital Industrial Tourism Map for the first time

2023-08-26

In order to promote cultural and tourism consumption and unleash the potential of industrial tourism, the 2023 Beijing Industrial Tourism Resource Sharing Conference was successfully held on the morning of August 25th at the Jinyu Liuli Cultural and Creative Industry Park. During the conference, the Beijing Municipal Bureau of Culture and Tourism collaborated with Amap to introduce, for the first time, the "Explore Beijing's Industrial Aesthetics" digital industrial tourism map. Additionally, they unveiled 7 industrial tourism routes, guiding citizens and tourists to experience and discover the dynamic industrial landscape of Beijing, immersing themselves in the collision of history and modernity, industry and art.

At the conference venue, the Jinyu Liuli Cultural and Creative Industry Park conducted a presentation of its industrial tourism resources, focusing on showcasing its themed glass cultural and creative products. The attending media and guests were invited to immerse themselves in the experience and appreciation of the park's cultural charm.

On the day of the event, tour guides from the Jinyu Liuli Park led a virtual tour of the park through the official Douyin account of "Cultural Tourism Beijing." They guided the audience through an online exploration of the Jinyu Liuli Cultural and Creative Industry Park, allowing them to experience intangible cultural heritage through the lens, appreciate the unique charm of heritage skills, learn about glasswork knowledge, and capture the essence of Beijing's industrial aesthetics.

Under the strategic positioning of the "Four Centers" city development strategy, Beijing is continuously relieving non-capital functions, advancing urban renewal, and enhancing the levels of "Four Services." During this process, a number of industrial heritage sites are being transformed into cultural and creative parks, commercial districts that not only preserve urban memories but also serve the well-being of the people. Likewise, numerous time-honored brands and major corporations are gaining new cultural and tourism values, becoming spaces for education, experiential learning, entertainment, and shopping. Additionally, industrial and craftsmanship exhibition centers are undergoing updates and iterations to promote the spirit of craftsmanship and convey the power of innovation.

Introduction to Industrial Tourism Routes in Beijing

Route 1: Exploring North and South, a Study Tour of Exquisite Craftsmanship

【Route】China National Arts and Crafts Museum · China Intangible Cultural Heritage Museum → Air Corridor of the Bird's Nest → Cultural Innovation Shop at the front gate of the Forbidden City → Neiliansheng (Dashilan Head Office) → New China-Chic Theme Post Office → Rongbaozhai Research Museum → Beijing Longshuncheng Beijing Intangible Cultural Heritage Museum → China Cloisonne Art Museum

Route 2: Ink and Literature, a Journey through a Century of Printing Industry

【Route】 Jinghua Printing and Publishing Company → Model Bookstore Poetry Space (Most Beautiful Bookstore) → Xinhua 1949 Cultural and Financial Innovation Industrial Park (formerly Beijing Xinhua Printing Factory) → People's Art and Cultural Park (formerly People's Art Printing Factory) → Commercial Press History Exhibition Hall&Hanfen Building Bookstore → Donglang Film Creative Industry Park (formerly Beijing Printing Group Printing Factory 2) → Langyuan VINTAGE

Route 3: Foundation of the Nation, a Journey through Energy, Steel, and Heavy Industry

【Route】 Shougang Park (RE Rui · International Innovation Museum, San Gao Lu, Beijing Shougang Park Shangri La Hotel, Shougang Ski Jump Platform, Train Park) → Changxindian 27 Memorial Hall → Erqi Factory 1897 Science and Technology Innovation City → China Nuclear Industry Science and Technology Museum

Route 4: Envisioning the Future, a Journey of Technological Innovation and Discovery

【Route】 Zhongguancun Science City (Haidian District) Planning Exhibition Hall → Yimei Art Museum → Lenovo Future Center → Optical Science and Technology Museum → Beijing Aerospace Museum

Route 5: Beijing Flavors, a Culinary Journey through Industrial Heritage

【Route】 Longhui 1910 Cultural and Creative Industry Park → Huguo Temple Snacks (Beijing Huguo Temple Store) → Daoxiang Village Zero Store (Twenty Four Solar Terms Hall) → Quanjude Exhibition Hall → Arctic Yili Park (Beixing Road)

Route 6: Industrial Aesthetics, a Journey through Artistic Design and Aesthetics

【Route】 751D · PARK Beijing Fashion Design Plaza → 798 Art District → Matsu Art Museum → COFCO Xiangyun Town (night tour) → Aimu Fashion Factory → Classic Car Museum → Beijing Erguotou Liquor Museum

Route 7: Rise of China's High-Speed Rail, a Journey through China's High-Speed Rail Development

【Route】 China Railway Museum Zhengyangmen Hall → Innovation · Langyuan Station Central Station Cultural Square → Jiangfu Park Forest Railway → China Railway Museum (Eastern Suburb Exhibition Hall)

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