"Playful and Vibrant" - Five Cats Recreation Mall

Located on Pingfang Road in Chaoyang District, the Five Cats Recreation Mall has a total area of over 50,000 square meters, with its rooftop occupying approximately 6,000 square meters. It is designed as a combination of buildings and a central open-air plaza, surrounded by merchants, and featuring a sunken outdoor plaza. It is a large-scale social complex focused on shopping, entertainment, and immersive experiences, catering to young people.

The park's interior design boldly combines contrasting colors, incorporating elements such as colorful rotating slides, geometric lines, and symmetrical visual effects, creating a vibrant paradise with a strong visual impact. Every corner is a stunning sight worthy of capturing. A touch of vibrant Barbie pink permeates an entire castle, while the top floor features Moroccan-style architecture, exuding an exotic atmosphere that gives people a sense of transcending time and space.

The entire building the Five Cats Recreation Mall is pink, resembling the Hollywood film "The Grand Budapest Hotel". Upon entering the mall, one feels as if they have stepped into the world of "The Grand Budapest Hotel", immersed in a pink wonderland. It is a paradise for color enthusiasts and young girls. Pink envelops the entire building, with layers of elevated buttons, creating a natural stage for people.

With a focus on "fashion, trendiness, and youth" the Five Cats Recreation Mall breaks away from the traditional concept of a shopping-centric space and creates an entertainment space centered around unfamiliar social interactions. Guided by a vibrant and energetic lifestyle philosophy, it combines various forms of recreation consumption, including games, dining, dressing up for selfies, and performances, using a positive and optimistic attitude to help people get rid of negativity and relieve "emo".

The target audience of the Five Cats Recreation Mall primarily Generation Z (young people born between 1995 and 2009), creating a new type of social complex centered around young people. It features immersive escape rooms as its main attraction, along with various trendy restaurants and fashion boutiques that young people love. With unfamiliar social interactions at its core, and as more malls focus on immersive experiences, the Five Cats Recreation Mall has gained popularity online due to its unique color combinations and clever design. It has become a favored leisure destination for young people.

Address: Pingfang Road, Beijing Film Academy Innovation Park, Pingfang District, Chaoyang District, Beijing.

Translator: TANG Yingqi