May 19, 2023 marks the 13th "China Tourism Day". On May 19, the "China Tourism Day" Beijing Event was held by Beijing Municipal Bureau of Culture and Tourism at Beijing World Flower Wonderland Park, a national 4A scenic spot, with the theme of "A Tour Around Amazing Beijing".

"Chinese Zodiac" Making an Appearance on "China Tourism Day"

On May 19, the "Chinese Zodiac" series of cultural and creative products launched by Beijing Overseas Cultural Exchanges Center (BOCEC) under Beijing Municipal Bureau of Culture and Tourism also made a stunning appearance at the “Culture & Tourism Market” of “China Tourism Day” Beijing Event, featuring the latest cultural and creative product series of Guimao Year of the Rabbit. The lively and fashionable Zodiac designs created by artists around the world have attracted wide attention, providing an opportunity for the visitors to appreciate the charm of Chinese traditional Zodiac culture.

"Chinese Zodiac" tells China's story with stylish cultural and creative products

The cultural and creative products displayed at the event are all winning entries from the Global Zodiac Design Competition. The organizers hope to communicate Chinese Zodiac culture through effectively promoting relevant creative products, and further incorporate traditional Chinese Zodiac elements that meet people’s evolving aesthetic needs into different aspects of modern life. With enriched cultural connotation and growing visibility, the "Chinese Zodiac" cultural and creative series will explore opportunities for cooperation with different brands, in a bid to develop signature cultural and creative products featuring the Chinese Zodiac.

"Auspicious Year"—Invitational Exhibition of the 2023 Global Chinese Zodiac Design Competition Online Exhibition.

The 2024 Global Zodiac Design Competition has already begun！

World civilizations will flourish together 

through exchange and mutual learning

The design competition is waiting for your participation