Beijing received more than 9 million tourists during May Day holiday


During the May Day holiday in 2023, Beijing's cultural tourism and consumption market showed a strong recovery trend. The arrival of the "May Day" holiday released the travel needs of many residents inside and outside Beijing for cultural experiences, leisure vacations and so on, and the tourism revenue reached a new high, forming a new situation of gathering momentum and opening up a new situation. According to the comprehensive statistics of the city's key holiday monitoring system in terms of scenic spots, accommodation, transportation, etc., during the "May Day" holiday in 2023, Beijing received a total of 9.128 million tourists, a year-on-year increase of 198.2%, and an increase of 6.6% compared with 2019 on a comparable basis; Total tourism revenue was RMB13.46 billion, a year-on-year increase of 752.3%, and an increase of 13.9% over 2019 on a comparable basis; The per capita expenditure was 1474.4 yuan, a year-on-year increase of 185.8% and an increase of 6.8% over 2019. According to statistics, the average occupancy rate of three-star hotels and above in the city during the "May Day" period was 77.5%, an increase of 10 percentage points over the same period in 2019.

First, the new pattern of the most popular destination is beginning to take shape.

Among the most popular travel destinations in Beijing, new fashionable and charming places attract countless fans. Universal Beijing Resort hit the highest number of visitors in a single day since the park opened on the second day of the holiday. Olympic Park, Qianmen Street and other newly promoted attractions are among the top ten scenic spots in the city that receive tourists every day. The Old Summer Palace Park and well-known universities such as Tsinghua University and Peking University form a popular check-in gathering area. The brand effect of Wangfujing international business district is obvious and it continues to rank first with an average daily reception of about 300,000 people. Grand Canal water cruise tour, central axis in-depth tour, "Going to Beijing for Examination" tour, etc. have all become classic routes.

Second, the popularity of theme parks continues to heat up, and the recovery momentum is considerable.

The theme park economy has increasingly become an important force driving the cultural tourism industry, and driven by Universal Beijing Resort, Beijing theme parks have once again set off a boom. Universal Beijing Resort's Honor of Kings Heroes Gala brought an immersive themed experience feast integrating entertainment performances, character meetings, themed catering and merchandise, which was another attempt to deeply integrate Universal Beijing Resort with China's local trend culture, perfectly catering to the preferences of young consumers and promoting the further popularity of Universal Resort during the "May Day" holiday. Beijing Happy Valley held the Guochao Cultural Festival, created the "Tongfu Inn" experience hall, reproduced the classic scenes in the play; Hanfu parade, Chinese style street show, flower god sacrifice and other river and lake worship activities, electronic music, Chinese style singers, handsome warrior NPCs and other trend elements gathered, which greatly showed the "Guochao IP gathering place" effect. Shijingshan Amusement Park was a parent-child paradise on holidays and a well-known Internet-famous spot. The major theme parks with distinctive characteristics have greatly driven the consumption around the city and constituted an important part of the economic growth of tourism during the "May Day" holiday.