Address: Building B, Jinma Edifice, No.38 Xueqing Road, Haidian District, Beijing

BOM Xifanli takes the operation concept of establishing new consumption center, driving new consumption brand, promoting the development of new consumption mode, creating a "meta-universe" offline consumption, and integrating traditional consumption, cultural consumption and experience consumption.

"Xifanli" is the homophone of "like you" (xi huan ni) in Chinese. "xi" is the meaning of happy, "fan" is the term of ACGN culture (Animation, Comic, Game,Novel), and "li" is a symbolic place name concept. "BOM" is an onomatopoeic word, meaning that it is very hot and exhilarating, which contains the expectations of the creative team.

Through mobile applications and smart tourism technologies, BOM Xifanli combines elements of immersive role-playing games, trendy culture, AR games, game scenes, organs, props, dress-up and competition, etc., with the project's scenes, special culture and business. It customizes immersive live-action game business. By creating an immersive space that combines virtual reality and dissolves the boundary between online and offline, it can bring a new form of consumption for Gen-Z and an upgrade for traditional business, and allows consumption and socialization to return to offline.