DT51, a shopping mall that opened in early January on Beiyuan Road, Chaoyang District, Beijing, instantly ignited the enthusiasm of nearby residents. Select shops and restaurants there are crowded. It has been not yet a month since its opening, and many citizens have become returned customers.

On the eighth day of the first month (January 29), the reporter entered the DT51 shopping mall near the North Fourth Ring Road, along with the light fragrance flavor. At the entrance to the ground floor is the art installation "Kangaroo Territory", which features an array of 31 simulated kangaroos rocking their bodies in a cute way. Customers gathered round to watch, and children were excited to take pictures.

Further inside, you will find though this shopping mall is small, the interior space is very fresh and comfortable. The space is "small but beautiful “and the brands are quite significant. According to the introduction. There are more than 200 brands in DT51 mall, about one-tenth of them launching for the first time across the country. There are also many self-owned select shops, with a collection of global fashionable goods.

The residents in northern Beijing always have a strong feeling of lack of high-end business. If you open a map, you will find that nearby Datun, Asian Games Village, Xiaoguan and other places have high residential density and relatively strong consumption power, but there have been no high-end commercial bodies settled in. In recent years, Chaoyang District has encouraged urban renewal to upgrade its business industry, and this old building in Datun became a pilot project that was transformed into DT51 shopping mall. Now, its opening has ended the embarrassment of being a "fashion desert" of the North Fourth Ring Road. In just over half a month, it has gained loyal fans and is affectionately known as "Datun 51" by nearby residents.

Due to its location in multiple residential areas, DT51 is primarily aimed at the family consumers. In addition to clothing, jewelry, and beauty products, there are also a variety of lifestyle products such as home and pet products and maternal and infant products. Xu Yun, a consumer, is most impressed by a children's bookstore on the fourth floor. The design of low reading tables fits the children's height well, and all the counters and tables are made of soft bags with rounded corners, so she can spend some comfortable time with her children.

There are also many delicacies from all over the world. At noon, more than 10 restaurants in DT51 are full of customers. On the sixth floor, a restaurant offering cuisines of Jiangsu and Zhejiang Province is surrounded by dancing lights and bamboo trees, which is quite in accordance with the elegance of regions south of the Yangtze River. "Uncle and aunt, would you like a dish of shredded eel today?" The staff was greeting an elderly couple, warm as friends. Actually, it is their third visit in half a month.

Translator: WANG Yiwen

Reviewer: BAO Minmin