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Three villages in Beijing selected into "One Brand In One Village"

2022-12-02

Recently, the Ministry of Agriculture and Rural Affairs of the People's Republic of China announced the 12th batch of national "One Brand In One Village" demonstration villages and towns. Three places were selected, including Cuijiazhuang Village (tomato) located in Donggaocun Town, Pinggu District, and Wulimiao Village(hawthorn) located in Luoying Town, Pinggu District, and Huangshandian Village (leisure tourism) located in Zhoukoudian Town, Fangshan District.

In late autumn, hawthorns like red lanterns hang on the branches and dot the Wulimiao Village. Wulimiao Village has 246 households with 802 people. There are flourishing trees and abundant water. It is an important ecological barrier and water source protection area in Beijing, and also a fruit development base. Sui Zhanliang, secretary of the village Party branch, introduced that the village  created 1500 mu of red fruit standard planting base around the "green and organic" direction. In 2021, the annual output of hawthorns in the village reached 1.2 million kilograms, with an annual output value of 10.2 million yuan.

Around this leading industry, Wulimiao Village has vigorously developed cold and fresh storage to provide protection for hawthorn and other agricultural products, with a cold and fresh storage capacity of 160 tons. The village created "Huaguoshan" hawthorn brand, and promoted online and offline cooperation to accelerate agricultural products into the city marketing model, with annual sales output of 700,000 kg, an increase of more than 30%.

In addition, the village is also vigorously developing urban leisure agriculture, combining with thousands of acres of ecological orchards and high-quality British pony bases, comprehensively promoting "agriculture + leisure picking + sports experience". In 2021, the output value of leading industries accounted for 77.3 percent of the village's total GDP. The total collective economic income was 193,000 yuan, and the per capita disposable income of farmers in the village was 21,834 yuan.

The development of Wulimiao Village is the epitome of Beijing's efforts to develop rural characteristic industries and promote rural revitalization. Up to now, a total of 91 villages and towns in Beijing in 12 batches have been identified as the national demonstration villages and towns of "One Brand In One Village".

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